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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS chemist invited by UNESCO to present lecture at World Science Forum in Budapest

2015-12-07

From the left are: Dr Jean-Paul Ngome Abiaga from UNESCO, France; Abdoulaye Ibrahim, also from UNESCO in France; and Truidie Venter, a young scientist from the Department of Chemistry at the UFS.
Photo: Supplied

Dr Truidie Venter, a young scientist from Inorganic Chemistry in the Department of Chemistry at the University of the Free State (UFS), returned recently from presenting a lecture at the 7th World Science Forum, held in Budapest, Hungary. She was one of the few young researchers world-wide who were invited to attend the forum.

In her capacity as a young female researcher from Africa, Truidie was invited by UNESCO to present her views on science in diplomacy at this event. Her talk focused on collaboration between researchers from different countries, and the challenges faced by young researchers in Africa, and served to initiate discussions between young researchers concerning international, interdisciplinary scientific cooperation.

The Science Forum, an international conference dedicated to science and knowledge, was held in Budapest from 4-7 November 2015. This interdisciplinary gathering is supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO), the International Council for Science (ICSU), and other partners, and is aimed at providing an occasion for representatives of science, politics, international organisations, industrial and financial decision makers, international science forums, and science academies to meet and exchange views.

More than nine hundred delegates from 108 countries took part in this event. The speakers included Her Royal Majesty Princess Sumaya Bint El Hassan, President of the Royal Scientific Society of Jordan, Dr Irina Bokova, the Director-General of UNESCO, Prof Sir Peter Gluckman, first Chief Science Advisor to the Prime Minister of New Zealand, Prof Ene Ergma, former President of the Riigikogu (Estonian Parliament), and Ms Naledi Pandor, Minister of Science and Technology of South Africa.

At the conclusion of the forum, a declaration was accepted regarding the renewal of the scientific community’s commitment to the responsible and ethical use of scientific knowledge in addressing the grand challenges of humankind. This declaration addressed the headings of climate change, new sustainable development paths, disaster risk reduction, scientific advice for policies, international collaboration for capacity-building and mobilisation in the developing world, and balanced investment in science.

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