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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Brazil: Wayde’s dream destination since childhood

2015-12-15

Wayde van Niekerk knows he has to work even harder in 2016 if he wants to achieve success at the Olympic Games in Rio de Janeiro. Photo: Charl Devenish

When he was still in primary school, Wayde’s dream destination was Brazil. Even his dog’s name is Rio.

So it almost seems written in the stars for Wayde van Niekerk to take part in the 2016 Olympic Games in Rio de Janerio.

According to the 400m athlete of the University of the Free State (UFS), the Olympics has been something he has been dreaming about for years.

Van Niekerk, who studies BA Marketing at the UFS, has had a phenomenal 2015 season, and the whole of South Africa hopes he can repeat his outstanding form in Rio. The Olympics will be held from 5-21 August 2016.

Funny story

“It actually is a funny story. You know when you are in primary school, and the teacher says you have to write down your dream destination. Mine was Brazil,” Van Niekerk revealed.

“In 2012 at the closing ceremony of the London Olympics, I saw they introduced Rio as the next hosting country, and I thought Wow! That is where I want to be, and what I want to do.

“That opened my eyes and I knew God has a plan for me. I have to put in the hard work and achieve something with my life. Luckily from there on, there was pure growth in my life and I am grateful for that.”

His dream is also carried by his dog, Rio, a husky he got about two years ago.

Preparation in 2016

Van Niekerk will follow a specific programme leading up to Rio 2016.

In February next year, he will still be taking things easy, but will probably compete for the UFS in the Varsity Sports athletics.

“You have to build up slowly to peak at the right time,” he said.

In June 2016, he will start competing internationally in Jamaica, then New York, the All-Africa Games in Durban, and then, some Diamond League events before the Olympics in August.

In the archive:

KovsieSport star

NBC tells waydes story

Wayde nominated as SAs best

Wayde Adidas face

Wayde’s hat trick of awards

Congratulate wayde and other achievers

Wayde wins gold

Kovsie trailblazing track runner

Kovsie gold medalist

Kovsie Campion sprinter

Wayde sets African record

Kovsies keep winning, this time in athletics

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