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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Many changes for Shimlas, says new captain

2016-01-25

Description: 2016 Shimla Neil Claassen Tags: 2016 Shimla Neil Claassen
The versatile forward, Neil Claassen, will lead the Shimlas onto the field in the 2016 Varsity Cup. Photo: Johan Roux.

The University of the Free State (UFS) has a new group of rugby players, a new head coach, and a new captain.

This is how the Shimla skipper, Neil Claassen, summed up his team's approach to the 2016 Varsity Cup.

Although the UFS will start the tournament as defending champions, the 23-year-old Claassen believes that much has changed since 2015.

One of which is his appointment. The flanker, who can play lock as well, was recently appointed as Varsity Cup captain in his third series.

The former Springbok flanker, Hendro Scholtz, took over as head coach from Franco Smith, who is now the Cheetahs trainer. Mac Masina, former centre for the Lions, is a new assistant coach.

New year with more pressure

Because of all the changes, Claassen feels that the Shimlas will need a different approach to the 2016 tournament.

“There will definitely be more attention on us (as champions). However, the guys in the camp see it as a new year,” he said.

“There is pressure, but we don't focus on that too much.”

Previous leaders set example

According to Claassen, he has never before led a team for which he played.

“I didn't expect to be captain,” the former pupil of Paarl Gymnasium said.

“This is something new. I have played with good leaders like AJ (Coertzen) and Oupa (Mohoje) before, and will take forward what I have learned from them.”

He also believes that there are several senior players, such as the vice-captain, Pieter-Steyn de Wet, who will assist him in his leadership role.

Back from injury

Claassen has played Currie Cup, Vodacom Cup, U21 and U19 rugby for the Free State.

However, a knee injury kept him out of action for nine months and he missed the last three Varsity Cup matches of 2015.

He returned for a training match against the University of Johannesburg in Kroonstad on 23 January 2016. The Shimlas also played a warm-up match against the University of KwaZulu-Natal in Bethlehem on 16 January 2016.

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