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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS Centenary 2004/05 : October snippets

2004-10-06

CENTENARY CONFERENCE
The proposed Centenary Conference on Democracy, Diversity and Development : Towards a mature and robust society – A critical discourse, refers. Unfortunately many invited contributors are unable to attend on the proposed dates (12 to 15 October 2004) prompting the UFS management to reconsider the timing of the conference. The UFS management has therefore decided to postpone this conference until an appropriate time in 2005.

As a result of this postponement the SAUVCA activities will also no longer be part of the October programme in Bloemfontein.

CENTENARY COMPLEX
The rehabilitation of the existing Reitz Hall and adjoining residence into the Centenary Complex is almost complete.

The inauguration of the complex – Reitz Hall and DF Malherbe House – will take place on Tuesday, the 12th of October 2004. A special open day from 11:00 until 16:00 is planned to enable all staff and students to visit this prestige complex. More detail will be available early October 2004.

FILM PREMIERE
The premiere of an UFS commissioned documentary, as part of its Centenary celebrations, on the remarkable leadership, reconciliatory and nation-building role of King Moshoeshoe, the Basotho leader of the nineteenth century, will take place on Wednesday, the 13th of October 2004. The director of this commissioned documentary is the well-known Max du Preez. Although this event is open to invited guests only, the documentary will also be screened by the SABC later this year. It will also be screened at several other occasions to enable staff and students to experience and discuss this film.

With this film and other projects the University of the Free State wishes to celebrate the legacy of this extraordinary African leader for the Free State and for South Africa.

CENTENARY HONORARY DOCTORATE GRADUATION CEREMONY
A special Honorary Doctorate Graduation Ceremony will take place on the 14th of October 2004 at 19:00 in front of the Main Building on the UFS campus. Twelve honorary doctorate degrees will be awarded to a diverse group of outstanding South Africans and international scholars. The Rector requests the attendance of all staff and students in large numbers during this prestige event.

The following candidates will receive an honorary doctorate degree: Me Antjie Krog, Prof Jakes Gerwel, Mr Karel Schoeman, Dr Frederick van Zyl Slabbert, Prof Saleem Badat, Dr Khotso Mokhele, Prof Robert Bringle, Prof Leo Quayle, Prof Jack de Wet, Prof Kerneels Nel (posthumous), Prof Boelie Wessels en Prof Jaap Steyn .

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