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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Trevor Manuel and Max du Preez among the recipients of honorary doctorates at UFS graduation
2016-07-02

Description: 4 Hon Docs Tags: 4 Hon Docs

The UFS awarded four honorary doctorates
at its Winter Graduation ceremonies.
The recipients are from left Max du Preez,
Dr Reuel Jethro Khoza, Prof Joel Samoff
and Trevor Manuel at the UFS Chancellor’s
Dinner on 30 June 2016.

Photo: Johan Roux

He is excited about the young minds he saw and interacted with at the graduation ceremony of the University of the Free State (UFS). This is what Max du Preez, one of South Africa’s leading journalists and political analysts, said after receiving an honorary doctorate.

According to Du Preez (Humanities), he was inspired by the Winter Graduation ceremony on 30 June 2016 in the Callie Human Centre on the Bloemfontein Campus. He is happy to finally also call the UFS his alma mater. He grew up in Kroonstad and is a true Free Stater, but previously graduated at the Stellenbosch University.

The UFS awarded four honorary doctorates – the others to Prof Joel Samoff (Humanities), Trevor Manuel and Dr Reuel Jethro Khoza (both Economic and Management Sciences) – and two Chancellor’s medals at the morning ceremony on 30 June 2016. Chancellor’s medals were awarded to Antony Osler and Marguerite van der Merwe (née Osler).

Manuel impressed by amount of soul

At the Chancellor’s Dinner, which was held in the Centenary Complex on the Bloemfontein Campus on 30 June 2016, Du Preez said he feels honoured. He said South Africans must embrace the diversity of the country, and the UFS is a good example. “If the University of the Free State can make it, South Africa can make it.”

Manuel, a former South African Finance Minister, said he is honoured by the amount of soul he experienced from Dr Khotso Mokhele, UFS Chancellor, and Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS. “We cannot tolerate what is wrong (in the country) and need to push the boundaries of what is right,” he said.

UFS stands out regarding understanding


Dr Khoza, a distinguished thinker and businessman, also thanked the UFS at the Chancellor’s Dinner. “We shall strive to be known less for what we say, but rather more for what we do,” he said about the country.
According to Prof Samoff, Professor in Africa Studies at Stanford University (USA), “South Africa has committed itself to building a democratic, non-racist, and non-sexist society”. “Where the University of the Free State stands out, is in its understanding that societal change – ‘transformation’, to use the current terminology – is not an outcome, but a process. A difficult process.”

 

Media Enquiries

Contact person: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 3422/2707 or +27(0)83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27(0)51 444 6393

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