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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

One, two, three – is your thesis done?
2016-08-26

Description: three-minute-thesis  Tags: three-minute-thesis

Winners of the UFS Three-Minute-Thesis competition.
From the left: Thutukile Jita, Natural/Social Sciences
PhD winner; Saheed Sabiu, Natural/Health Sciences
and audience-favourite PhD winner;
Matseliso Mkotywa, master’s audience-favourite
winner; Zingisile Mbo, Natural/Health Sciences
master’s winner.
Photo: Charl Devenish

“Next time you have three minutes to spare, try to formulate your master’s or doctoral thesis,” says Dr Henriëtte van den Berg, Director of the Postgraduate School at the University of the Free State (UFS).

The much anticipated Three-Minute-Thesis (3MT) Competition took place at the UFS Bloemfontein Campus on Friday 19 August 2016. Diverse and interesting research projects were discussed, giving one a glimpse into months and even years of hard work and dedication.

A learning opportunity for candidates
The 3MT competition is an international event founded at the University of Queensland, Australia. It is divided into master’s and PhD categories.  At the UFS competition, the master’s section was dominated by the Medical and Natural Sciences, in contrast with the PhD section’s focus on Social Sciences. “The competition is a learning opportunity for our UFS candidates,” says Dr Henriëtte van den Berg.

Thought-provoking research presented
Interesting methodologies and research questions sustained the academic excellence the candidates pride themselves in. Saheed Sabiu, PhD candidate and winner, constructed his thesis around, Waste to Health: Corn silk in the Management of Kidney Diseases. “Use corn silk (white fibre around corn) in the same manner as a tea bag, to help manage kidney diseases,” says Sabiu.

Audience members also had the opportunity to ask the candidates questions relating to their thesis topic.

Winners at the event:
•    Master’s winner: Zingisile Mbo
•    PhD winner: Natural/ Health Science: Saheed Sabiu
•    PhD winner: Natural/Social Sciences: Thutukile Jita

The winners of each category received a cash prize and will represent the UFS at the national 3MT competition, hosted by the UFS in November this year.

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