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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS hosts the biggest HIV/AIDS event in its history
2007-10-05

The Chief Directorate: Community Service at the University of the Free State (UFS), in partnership with the Free State Department of Education, will host the biggest HIV/AIDS focus event in the history of the university.

The event will take place on Wednesday, 10 October 2007 on the Main Campus in Bloemfontein and the theme will be: Management of HIV/AIDS in the Workplace.

According to the Chief Director of Community Service at the UFS, the Rev Kiepie Jaftha, this event forms part of a wider role of his directorate to raise the level of awareness about the impact of HIV/AIDS within the university and the higher education sector in South Africa. It will also enhance the executive management’s buy-in and ownership of this role and incorporate the flow of HIV/AIDS information and activities into the core business of the UFS.

The focus will be on getting the executive management, middle management, aspiring managers and those who are affected by the decisions of the management, on board in the university’s endeavour to manage and create HIV/AIDS awareness in the workplace.

Most importantly, community members will also form an essential part of this event as the UFS strives to get them also involved in HIV/AIDS education and awareness.

“We hope to release the valve of denialism and stir the excitement amongst people, to encourage them to get involved in creating awareness within their workplaces, institutions and society,” said the Rev Jaftha.


To that effect, the Director of the Africa Centre for HIV/AIDS Management at the University of Stellenbosch, Prof. Jan du Toit, will deliver a keynote address. There will also be a mini-musical production called Lucky, the Hero, directed by the well-known stage performer and director of Educational Theatre and creative arts for the Africa Centre for HIV/AIDS Management, Prof. Jimmie Earl Perry.

The 25 tables for the event have been sold at a cost of R1 500 each and the beneficiaries thereof will be a local non-governmental organization (NGO), namely the Lebone Land Care Centre. The UFS has a long-standing relationship with the Lebone Land Care Centre, where students are sent as part of the implementation of their community service learning modules to enhance their practical skills. Now the university intends to formalise this partnership.

“I admire the holistic manner of approach the Lebone Land Care Centre uses towards caring for people who are infected and affected by HIV/AIDS and the way they make people realise that they can still live a meaningful life and add dignity and value to society,” enthused Rev Jaftha.

The NGO will also receive an award from Spar, one of the biggest supermarket groups in South Africa.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
04 October 2007
 

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