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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Interpreting implemented at UFS residences

2007-10-12

The University of the Free State (UFS) has begun to implement interpreting services at student residence meetings on the Main Campus in Bloemfontein, as part of the management of diversity and the racial integration of its residences.

As a pilot project, the interpreting services are being offered since the third term at Emily Hobhouse and Roosmaryn ladies residences, where a significant racial diversity already is present. From next year this service will be extended to all the student residences on the Main Campus.

The interpreting project is being managed by the Department of Afro-asiatic Studies, Sign Language and Language Practice at the UFS.

“Students in training at the Department of Afro-asiatic Studies, Sign Language and Language Practice and senior interpreters from the UFS are currently interpreting during residence meetings,” said Prof. Jackie Naudé, Departmental Chairperson of the UFS’s Department of Afro-asiatic Studies, Sign Language and Language Practice.

“Students in these residences are given the opportunity to be trained to interpret during their residence meetings. Four students from each hostel are being trained as interpreters,” said Prof. Naudé.

According to Prof. Naudé both residences have meetings that take place on a Monday evening at 22:00. Interpreting is also provided at the first-year students’ meetings at Emily Hobhouse on Tuesday evenings.

The interpreters experience the interpreting at the residences as positively and they experience that students often do utilise this service. At Roosmaryn 16-18 students are utilising the interpreting service, while at Emily Hobhouse approximately 18 students are utilising the service.

“The interpreting service definitely contributes to the enhancement of communication during residence meetings. Students can exactly follow what is happening during the meetings. In the past a residences like Emily Hobhouse tried to repeat everything in English, which extended the meetings,” Prof. Naudé said.

With the envisaged extension of interpreting services in hostel meetings to all the hostels on the Main Campus in Bloemfontein, there is a need for interpreters as these meetings will take place simultaneously. Through this initiative, exiting new opportunities are created for aspiring interpreters. The training takes place under leadership of Prof. Annelie Lotriet who holds the ATKV Chair in Interpreting in the department.

Aspiring candidates can contact Mr Cobus Snyman, Manager of the UFS’s interpreting projects at 051 401 9005 in connection with the selection criteria for interpreters.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
14 October 2007

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