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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Student Council welcomes international students on campus

2017-03-16

Description: International students on Qwaqwa Campus Tags: International students on Qwaqwa Campus

Some of the guests and International Student
Council (ISC) members during the welcome
function. From the left are: Tatenda Goche (Deputy
Chairperson), Loice Nzombe (Chairperson),
Bulelwa Moikwatlhai (Office of International
Affairs), Jennifer Ashafa (Secretary), and
Takudzwa Nyamunda (Chairperson on the
Bloemfontein Campus)
Photo: Thabo Kessah

SRC President Njabulo Mwali says that the presence of international students on the Qwaqwa Campus is very welcome as it enables students from all over the world to learn from each other. He was addressing the International Student Council’s welcome function for international students.

“One important area where South African students can learn a lot from international students is hard work. It is an open secret that many of us, as South Africans, are not as persistent as we should be. We give up easily,” he said to an audience of students mainly from Zimbabwe, Kenya, Ethiopia, and Nigeria.

Speaking on behalf of the Rectorate, the Registrar: Systems and Administration, Dr Karen Lazenby, assured international students that the UFS is committed to their emotional and physical wellbeing.

International students face various challenges

“Having been an international student myself, I fully understand your various challenges. If you have any ideas on how we can make your stay here as memorable as possible, please help us to help you,” she said.

Both Drs Elsa Crause and Dipane Hlalele, respectively Campus Vice-Principal: Academic and Research and Acting Campus Vice-Principal: Support Services, congratulated students on choosing the Qwaqwa Campus.

“Our campus will give you many opportunities to reinvent yourself both as a person and a student,” Dr Crause said.

Dr Hlalele added: “International experience is fascinating as it does not only provide different types of knowledge and truth, it also enriches the campus with an African and international footprint.”

The Office of International Affairs also presented its services to students.

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