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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Kovsies defend tennis title in Sun City

2017-04-01

The first and second tennis teams of the University of the
Free State were first and fifth respectively among the 14
teams competing in the Egalite Invitational challenge.
Photo: Arne Nel

Although a tournament victory was not the Kovsie tennis team’s main goal, they still managed to outplay the best in the country.

The first team of the University of the Free State (UFS), who have been the champions of the combined USSA format for the past six years, successfully defended its title to end the Egalite Invitational challenge in Sun City unbeaten.

Second team also performing well

On 26 March 2017, the Kovsie first team defeated Puk’s first team 35-20 (games) in the final. Their second team also performed well and won against Tuks’ second team 31-21 to end fifth among the 14 teams. The matches in the tournament, which took place from 24 to 26 March 2017, were played in World Team Tennis format.

In the group stages, the Kovsie first team beat Puk’s second (35-12), Puk’s fourth (35-8), Tuks’ second (35-12), Maties’ first (31-19), Puk’s sixth (35-5), and Tuks’ third (32-16) teams. The team consists of Arne Nel, Christo Koekemoer, Emke Kruger, Lienke de Kock, Ansunica Brits, and Reze Opperman.

Preparation for USSA

Apart from USSA, the Sun City tournament is the other major tournament in which the UFS annually competes. “Of course you want to win, but unlike at USSA, this was not our main focus in Sun City,” says Janine de Kock, the Kovsie team manager. “We wanted to try new combinations and provide exposure to new players.”

A total of five of the 12 players in the two teams were newcomers. They are Lienke de Kock (first team), Handré Hoffman, JC Conradie, Brieta Pienaar, and Daniel de Villiers (all second team). According to Janine de Kock, it was especially important to test new doubles combinations before USSA.

“We always knew the first team is a good team with a chance, but we are very impressed with the second team’s fifth place.”

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