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UFS Business School: The future of business is now

14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities. These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible, ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.

The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools.

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

FS Premiers Documentary Film On Basotho King Moshoeshoe

2004-10-06

The University of the Free State (UFS) will premiere a documentary film on the legacy of King Moshoeshoe, Basotho leader of the nineteenth century for his role in nation-building and reconciliation on Wednesday 13 October 2004.

The hour-long documentary film, produced by the well-known journalist Mr Max du Preez, was commissioned by the UFS as part of its centenary celebrations.

“To us this film is a practical demonstration of the UFS’s commitment to the continued transformation of the campus, and its commitment to reconciliation and nation-building. It is seen as a contribution to one of the UFS’s key strategic priorities for this year, namely diversity, equity and redress,” says Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

“Through these priorities, the UFS commits itself to developing a shared appreciation of the history of this country and to contribute to the establishment of the Free State Province as a model of reconciliation and nation building,” says Prof Fourie.

“King Moshoeshoe was a great African statesman and leader. He was born in this region of the country, but his influence and legacy extends way beyond the borders of the Free State, Lesotho and even way beyond the borders of South Africa,” says Prof Fourie.

Earlier this year the UFS launched a project to honor King Moshoeshoe. The project included among others the production of this documentary film, the possible presentation of an annual Moshoeshoe memorial lecture that will focus on African leadership, nation-building and reconciliation and PhD-level research into the life and legacy of King Moshoeshoe and a literary anthology including prose and poetry.

According to Prof Fourie the project will enable the UFS to give real meaning to words such as reconciliation, respect for the diversity of our languages and cultures, and the unity South Africans seek to build as a democratic nation through such diversity.

The documentary film on King Moshoeshoe will be screened on SABC 2 later this year.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
6 October 2004

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