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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

UFS honours more than 250 former students with national colours in sport
2007-11-01

The Kovsie Alumni Trust of the University of the Free State (UFS) will be honouring more than 250 former students who obtained national colours in various sporting codes over the years during a gala dinner on Saturday, 3 November 2007 on the Main Campus in Bloemfontein.

This will be the first time in the history of the UFS that so many sportsmen and women who studied at the UFS will be honoured for their achievements at the same time.

During Saturday’s dinner 100 of the 250 former students will be present to receive their special awards. This includes among others Springbok rugby players such as the brothers Eben and Joggie Jansen, Nelie Smit, Edrich Krantz, Theuns Stofberg, Jannie du Plessis, Meyer Bosman and Hendro Scholtz. Some of the sport stars in other sporting codes who will also be present include Hennie Pretorius for athletics; Stephen Brink and Heinrich Brüssow for Sevens Rugby; Frans Botma for under water hockey; Hannette Bruwer and Annarie Store for netball; Annette Bekker for hockey and Corrie van Zyl and Gerhardus Liebenberg for cricket.

Special mention will also be given to the first sportsman and woman at the UFS, namely Joggie Jansen and Annette Bekker.

During the ceremony the tenth year of the Kovsie Alumni Trust’s existence will also be celebrated. The Trust, who is the main sponsor of the Matriculant of the Year Award, offers financial aid to many underprivileged and disabled students to help them complete their studies and supplies bursaries to prospective students.

The awards will be handed over by Mr Harold Verster, President of the Free State Rugby Union, and Danie Niehaus will be the guest artist.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
31 October 2007
 

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