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19 October 2022 | Story Leonie Bolleurs
Dr Pieter du Toit
Dr Pieter du Toit, President of the Convocation, recently addressed more than 200 Convocation members at the Annual General Meeting.

What if you knew there was a body whose endeavours sought to be dynamic and engaging, promote excellence, welcome inclusion, and serve its alma mater?

One of the aims of the UFS Convocation – a body of more than 40 000 members – is to pay close attention to and engage on matters pertaining to governance, administration, and academic affairs at the University of the Free State (UFS).

This entity seeks to ensure that the research outputs of the university are communicated in a positive light, and that feedback is provided to ensure that the current academic programmes are adequate to enhance graduate employability. Among their goals is to provide a forum for unemployed graduates to share their skills, expertise, and abilities.

Furthermore, this body attempts to establish dialogue around social issues and ongoing transformation.

 

Fostering a spirit of belonging

According to Dr Pieter du Toit, President of the UFS Convocation, it is important for this structure that it stays relevant to its members and society and that it fosters a spirit of belonging. He recently addressed members on the UFS Bloemfontein Campus at the Annual General Meeting, the first to be held in the past two years. Besides the in-person attendance, the meeting was also attended by more than 200 members via livestream.

Dr Du Toit explained to members – which, according to legislation, include all persons who have obtained a formal qualification from the UFS, as well as all permanent academic staff members that the Convocation strives to promote a positive image of the UFS, advancing and safeguarding its reputation.

Also speaking at the AGM was the UFS Rector and Vice-Chancellor, Prof Francis Petersen. He reflected on the state of the UFS, talking about the past five years to date. He touched on matters pertaining to the core functions of the university, including teaching and learning, research and internationalisation, and engaged scholarship.

As stated in its vision, the UFS strives to be a research-led, student-centred, and regionally engaged university in Bloemfontein, the Free State, South Africa, and the continent.

In the past five years, the UFS’ framework of guidance has been the Integrated Transformation Plan, which endeavoured to emphasise social justice; the UFS Strategic Plan, the focus of which was to enhance the scope of transformation by following a holistic approach; and the Vice-Chancellor’s Strategic projects, aimed at creating a high-performance institution. “To be able to do what you need to do, you have to be at the top of your game,” said Prof Petersen.

In addition, the UFS has also been guided by the University Risk Management Committee and the Institutional Multi-stakeholder Group, which is a safe space that impacts the progression of an inclusive culture of belonging at the UFS.

Prof Petersen also referred to the 2020/2021 period during the COVID-19 pandemic. “There were three imperatives to which the UFS was committed during this period – the health and safety of staff and students, ensuring that no staff member or student was left behind, and successfully completing the 2020/2021 academic year,” stated Prof Petersen.

According to him, the university has engaged in different strategies to ensure that students were not left behind academically, and that committed staff did not overextend themselves. “We have dealt with it in such a way that our success rate for undergraduate studies has improved, which indicates the resilience of our students and the commitment of our staff,” he said.

The UFS is one of the nation's top universities for student success.

 

Optimising our research capacity

Two of the research successes of this year were an increase in research outputs and in the number of postgraduate students. The university is also working towards increasing the number of academic staff with PhDs, as well as its number of postdoctoral fellows. “We are looking at optimising our research capacity,” stated Prof Petersen.

Regarding engaged scholarship, Prof Petersen believes that if you cannot positively impact society through teaching and learning and research, you should ask why you exist as a university.

“We as a university is in a good place and I think you can be very proud of your alma mater,” he said.

For the way forward, the university is working on Vision130 (a strategy spanning over 12 years). “The vision will be quite bold, including goals for 75% of academic staff to have obtained their PhDs, a bigger focus on the postgraduate programme, and to be one of the top-five institutions in the country and one of the top-600 in the world. We will also reduce our student numbers to around 35 000, because we believe this is the number that we should be focusing on,” stated Prof Petersen.

“As members of the Convocation, I ask you to find a place in Vision130, to see how you can contribute to make this university a better institution than it is today,” he added.

Concluding his presentation, Prof Petersen told members of the Convocation, “You are immensely important to us as a university – you are the continuity between the past and the present as well as the future.”

Full-time UFS staff and alumni are welcome to contact the President of the Convocation with suggestions at convocation@ufs.ac.za

 

 

What is the Convocation?

  • It is important for the Convocation that it stays relevant to its members and society and that it fosters a spirit of belonging for alumni by keeping the communication channels with members open.
  • The Convocation strives to promote a positive image of the UFS, advancing and safeguarding its reputation.
  • The Convocation seeks to ensure that the research outputs of the university are communicated in a positive light, and that feedback is provided to ensure that the current academic programmes are adequate to enhance graduate employability.
  • Furthermore, this body attempts to establish dialogue around social issues and ongoing transformation.
  • In addition to promoting the institution's business and community interests, this structure aims to instil respect for the UFS.
  • Its goal is to instil in alumni a sense of responsibility, obligation, and accountability towards the community in general and to their alma mater in particular.

 Who is part of the Convocation?

  • All persons who have obtained a formal qualification from the UFS, as well as all permanent academic staff members.

 How often does the Convocation meet?

  • The Convocation sees to it that members meet at least once every two years.


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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