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19 October 2022 | Story Leonie Bolleurs
Dr Pieter du Toit
Dr Pieter du Toit, President of the Convocation, recently addressed more than 200 Convocation members at the Annual General Meeting.

What if you knew there was a body whose endeavours sought to be dynamic and engaging, promote excellence, welcome inclusion, and serve its alma mater?

One of the aims of the UFS Convocation – a body of more than 40 000 members – is to pay close attention to and engage on matters pertaining to governance, administration, and academic affairs at the University of the Free State (UFS).

This entity seeks to ensure that the research outputs of the university are communicated in a positive light, and that feedback is provided to ensure that the current academic programmes are adequate to enhance graduate employability. Among their goals is to provide a forum for unemployed graduates to share their skills, expertise, and abilities.

Furthermore, this body attempts to establish dialogue around social issues and ongoing transformation.

 

Fostering a spirit of belonging

According to Dr Pieter du Toit, President of the UFS Convocation, it is important for this structure that it stays relevant to its members and society and that it fosters a spirit of belonging. He recently addressed members on the UFS Bloemfontein Campus at the Annual General Meeting, the first to be held in the past two years. Besides the in-person attendance, the meeting was also attended by more than 200 members via livestream.

Dr Du Toit explained to members – which, according to legislation, include all persons who have obtained a formal qualification from the UFS, as well as all permanent academic staff members that the Convocation strives to promote a positive image of the UFS, advancing and safeguarding its reputation.

Also speaking at the AGM was the UFS Rector and Vice-Chancellor, Prof Francis Petersen. He reflected on the state of the UFS, talking about the past five years to date. He touched on matters pertaining to the core functions of the university, including teaching and learning, research and internationalisation, and engaged scholarship.

As stated in its vision, the UFS strives to be a research-led, student-centred, and regionally engaged university in Bloemfontein, the Free State, South Africa, and the continent.

In the past five years, the UFS’ framework of guidance has been the Integrated Transformation Plan, which endeavoured to emphasise social justice; the UFS Strategic Plan, the focus of which was to enhance the scope of transformation by following a holistic approach; and the Vice-Chancellor’s Strategic projects, aimed at creating a high-performance institution. “To be able to do what you need to do, you have to be at the top of your game,” said Prof Petersen.

In addition, the UFS has also been guided by the University Risk Management Committee and the Institutional Multi-stakeholder Group, which is a safe space that impacts the progression of an inclusive culture of belonging at the UFS.

Prof Petersen also referred to the 2020/2021 period during the COVID-19 pandemic. “There were three imperatives to which the UFS was committed during this period – the health and safety of staff and students, ensuring that no staff member or student was left behind, and successfully completing the 2020/2021 academic year,” stated Prof Petersen.

According to him, the university has engaged in different strategies to ensure that students were not left behind academically, and that committed staff did not overextend themselves. “We have dealt with it in such a way that our success rate for undergraduate studies has improved, which indicates the resilience of our students and the commitment of our staff,” he said.

The UFS is one of the nation's top universities for student success.

 

Optimising our research capacity

Two of the research successes of this year were an increase in research outputs and in the number of postgraduate students. The university is also working towards increasing the number of academic staff with PhDs, as well as its number of postdoctoral fellows. “We are looking at optimising our research capacity,” stated Prof Petersen.

Regarding engaged scholarship, Prof Petersen believes that if you cannot positively impact society through teaching and learning and research, you should ask why you exist as a university.

“We as a university is in a good place and I think you can be very proud of your alma mater,” he said.

For the way forward, the university is working on Vision130 (a strategy spanning over 12 years). “The vision will be quite bold, including goals for 75% of academic staff to have obtained their PhDs, a bigger focus on the postgraduate programme, and to be one of the top-five institutions in the country and one of the top-600 in the world. We will also reduce our student numbers to around 35 000, because we believe this is the number that we should be focusing on,” stated Prof Petersen.

“As members of the Convocation, I ask you to find a place in Vision130, to see how you can contribute to make this university a better institution than it is today,” he added.

Concluding his presentation, Prof Petersen told members of the Convocation, “You are immensely important to us as a university – you are the continuity between the past and the present as well as the future.”

Full-time UFS staff and alumni are welcome to contact the President of the Convocation with suggestions at convocation@ufs.ac.za

 

 

What is the Convocation?

  • It is important for the Convocation that it stays relevant to its members and society and that it fosters a spirit of belonging for alumni by keeping the communication channels with members open.
  • The Convocation strives to promote a positive image of the UFS, advancing and safeguarding its reputation.
  • The Convocation seeks to ensure that the research outputs of the university are communicated in a positive light, and that feedback is provided to ensure that the current academic programmes are adequate to enhance graduate employability.
  • Furthermore, this body attempts to establish dialogue around social issues and ongoing transformation.
  • In addition to promoting the institution's business and community interests, this structure aims to instil respect for the UFS.
  • Its goal is to instil in alumni a sense of responsibility, obligation, and accountability towards the community in general and to their alma mater in particular.

 Who is part of the Convocation?

  • All persons who have obtained a formal qualification from the UFS, as well as all permanent academic staff members.

 How often does the Convocation meet?

  • The Convocation sees to it that members meet at least once every two years.


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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