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27 September 2022 | Story Dr Nitha Ramnath

2022 UFS Thought-Leader Series

PRESENTS

a panel discussion titled

A look into the Future of South Africa

Join online at livestream.ufs.ac.za

The University of the Free State is pleased to present the UFS Thought-Leader panel discussion titled, A look into the future of South Africa, which is part of the 2022 Thought-Leader Series. As a public higher-education institution in South Africa with a responsibility to contribute to public discourse, the University of the Free State (UFS) will be presenting the panel discussion in collaboration with the Free State Literature Festival and News24. This event will bring together expert thought leaders such as Moeletsi Mbeki, Pieter du Toit, and Dr Mareve Biljohn to share insights on the social, political, economic, and business landscape of South Africa and what it means for our future. The panel discussion will be facilitated by Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.

Panel discussion presented on 6 October 2022

South Africa is at a precipice – unemployment is at an all-time high, almost half the population receives income from the state every month, there is an absence of policy systems with no leadership in the country at all levels, and complete distrust exists between government and communities. The current national administration has no interest in creating an environment for entrepreneurship and growth. The expectation of investment to grow the economy is far-fetched. An increase in privatisation is taking place and gaining moment in areas such as security and provision of electricity, among others. As we approach the end of 2022 and reflect on the year that was, what opportunities are there to regain the confidence of our nation, establish much-needed credibility globally, and charter our country into a prosperous and successful terrain – where do we see ourselves? These are some of the aspects we look forward to discussing with the esteemed panel.

Date: Thursday 6 October 2022
Time:
10:00-12:00
Venue:
Albert Wessels Auditorium, Bloemfontein Campus
RSVP:
https://events.ufs.ac.za/e/ThoughtLeaderFutureofSouthAfrica

Refreshments will be served.

For further information, contact Alicia Pienaar at pienaaran1@ufs.ac.za.

Some of the topics discussed by leading experts in 2021 included, among others, reimagining universities for student success; corruption in South Africa – the endemic pandemic; South African politics and the local government elections; is South Africa falling apart: where to from here; predications for 2022; and why vaccinate? This year’s webinar series commenced on 31 May 2022 with the topic Crime in South Africa – who is to blame?  This was followed by webinars held in July and September, respectively titled Are our glasses half full or half empty? and What needs to be done to POWER up South Africa?

Facilitator:

Prof Francis Petersen

Rector and Vice-Chancellor, UFS

Panellists:

Moeletsi Mbeki
Deputy Chairperson
The South African Institute of International Affairs (SAIIA)

Pieter du Toit
Assistant Editor
In-depth news
News24 

Dr Mareve Biljohn
Head: Department of Public Administration and Management
University of the Free State

Bios of speakers:

Moeletsi Mbeki

Mr Moeletsi Mbeki is a political analyst, author, and entrepreneur. He is a director of several companies, Chairman of KMM Investments (Pty) Limited, KMM Review Publishing (Pty) Limited, MGM Capital Investments (Pty) Limited, and Executive Chairman of Pomegranate Media (Pty) Ltd. Mr Mbeki is the author of Architects of Poverty: Why African Capitalism Needs Changing. He edited Advocates for Change: How to Overcome Africa’s Challenges. Both books have been translated into Chinese. He recently co-authored A Manifesto for Social Change: How to Save South Africa with his niece, Dr Nobantu Mbeki. He is Deputy Chairman of the South African Institute of International Affairs (SAIIA) – an independent think tank based at the University of the Witwatersrand – and is a member of the council of the International Institute for Strategic Studies (IISS), which is based in London. After returning to South Africa from exile in 1990, he was appointed Head of Communications for the Congress of South African Trade Unions (Cosatu), and Media Consultant for the African National Congress. During most of the 1980s, he was a senior journalist for Zimbabwe Newspapers in Harare. As a result of the outstanding work that he did for the Zimbabwe Newspapers Features Department, he was awarded a Nieman Fellowship from Harvard University for the 1988-1989 academic years. Mbeki began his journalism career in London in 1979 as a contributor to the Africa, New African, and Africa Now magazines and the BBC Africa Service. He studied Building, Building Management, and Sociology in England, obtaining an MA degree in Sociology from the University of Warwick in 1982. He worked in the construction industry in the United Kingdom and in Tanzania during the 1970s.

Pieter du Toit

Pieter du Toit is Assistant Editor at News24, where he is Head of Investigative Journalism. He was previously a crime reporter, parliamentary correspondent, and news editor at Beeld and Netwerk24. He is the author of two books – Enemy of the People, which is about state capture – and The Stellenbosch Mafia. His third book, The ANC Billionaires, will be published next month.

Dr Mareve Biljohn

Maréve IM Biljohn is a senior lecturer and Head of the Department of Public Administration and Management at the University of the Free State. She holds a Doctor of Philosophy degree in Public Administration (University of the Free State), Master of Public Administration (Stellenbosch University), BPA (Honours) Public Administration (Stellenbosch University), BAdmin (Honours) Industrial Psychology (University of the Western Cape), and BAdmin (University of the Western Cape). Prior to her appointment at the University of the Free State, she worked for a district municipality in the Western Cape, South Africa. Her research interests and expertise are in the fields of social innovation in service delivery, citizen participation in local government service delivery, and citizen participation in the governance of local government service delivery. She has presented her research at several local and international research conferences and published her research in local and international journals. Her work includes, among others, publications on:

  • Social innovation as an alternative approach to South African local government service delivery.
  • Determinants for citizen and third-sector participation during social innovation in local government service delivery.
  • Considerations for South African local government for using SI in open and closed governance systems.

She has also authored and co-authored book chapters, titled ‘Leading self in South Africa’s VUCA local government environment’, and ‘Social innovation to enhance service delivery by local government’

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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