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08 September 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Bartimea school outreach
Annemarie Le Roux and two of the learners from the Bartimea School for the Deaf and Blind.
It was a perfect Spring Day with laughter, cupcakes, and the brightest smiles on excited little faces of learners from the Bartimea School for the Deaf and Blind in front of the Main Building of the Bloemfontein Campus of the University of the Free State (UFS). The UFS Department of Deaf Studies and South African Sign Language hosted the school on 1 September 2022 for a day of learning, fun, and lots of games to kickstart #DeafAwarenessMonth. 

The relationship between the department and the school is stronger than ever, and after a two-year hiatus both staff and learners were basking in the excitement of the day. The school faced closure back in 2016 and it was in this year that the department and the student group Signals started a project to visit the school, which saw them participate in different activities with the learners. “We helped the school with the cleaning up of the school grounds and painting the playgrounds,” said Annemarie Le Roux, South African Sign Language lecturer at the UFS. 

UFS could set blueprint for outreach to Deaf communities 

The department and the UFS are in a unique position to set a blueprint for engaged scholarship with the Bartimea school in Thaba ’Nchu and the Thiboloha School for the Deaf and Blind in Phuthaditjhaba (formerly Qwaqwa). 

The Bartimea outreach is an important project for the department because it not only enables the students to put their teachings into practice but also demonstrates the engaged scholarship mandate of the UFS. Le Roux believes more teachers should be able to use SASL in schools, and the UFS could facilitate such training opportunities. “It would be wonderful if the university and the school could work together in engaged teaching and learning.” She added that leaners at the two schools sometimes do not get all the information they need when applying to universities. 

Le Roux thinks the relationship between Bartimea and the department could enable meaningful action to foster engaged citizenship. “We can help with fundraising, because the school is always in need of funding, as most parents cannot contribute to helping the school.” 

Putting teaching excellence into practice

This engagement with Bartimea allows students to put what they have learned in lecture halls into practice. “Students who attend the visits to the school or the school to the university understand more about the culture, and want to learn more and develop their language skills,” Le Roux said. “Before the COVID-19 pandemic we took our third-year and honours students to the school to give them access to the Deaf community.” Furthermore, the engagement helps students gain a better understanding of Deaf culture and sign language.

Also visit our Deaf Awareness Month webpage for more information.  

 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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