Latest News Archive

Please select Category, Year, and then Month to display items

Making an impact through care: Outreach programme benefits Deaf community

08 September 2022 | Story Rulanzen Martin | Photo Rulanzen Martin

Bartimea school outreach — Annemarie Le Roux and two of the learners from the Bartimea School for the Deaf and Blind.

It was a perfect Spring Day with laughter, cupcakes, and the brightest smiles on excited little faces of learners from the Bartimea School for the Deaf and Blind in front of the Main Building of the Bloemfontein Campus of the University of the Free State (UFS). The UFS Department of Deaf Studies and South African Sign Language hosted the school on 1 September 2022 for a day of learning, fun, and lots of games to kickstart #DeafAwarenessMonth.

The relationship between the department and the school is stronger than ever, and after a two-year hiatus both staff and learners were basking in the excitement of the day. The school faced closure back in 2016 and it was in this year that the department and the student group Signals started a project to visit the school, which saw them participate in different activities with the learners. “We helped the school with the cleaning up of the school grounds and painting the playgrounds,” said Annemarie Le Roux, South African Sign Language lecturer at the UFS.

UFS could set blueprint for outreach to Deaf communities

The department and the UFS are in a unique position to set a blueprint for engaged scholarship with the Bartimea school in Thaba ’Nchu and the Thiboloha School for the Deaf and Blind in Phuthaditjhaba (formerly Qwaqwa).

The Bartimea outreach is an important project for the department because it not only enables the students to put their teachings into practice but also demonstrates the engaged scholarship mandate of the UFS. Le Roux believes more teachers should be able to use SASL in schools, and the UFS could facilitate such training opportunities. “It would be wonderful if the university and the school could work together in engaged teaching and learning.” She added that leaners at the two schools sometimes do not get all the information they need when applying to universities.

Le Roux thinks the relationship between Bartimea and the department could enable meaningful action to foster engaged citizenship. “We can help with fundraising, because the school is always in need of funding, as most parents cannot contribute to helping the school.”

Putting teaching excellence into practice

This engagement with Bartimea allows students to put what they have learned in lecture halls into practice. “Students who attend the visits to the school or the school to the university understand more about the culture, and want to learn more and develop their language skills,” Le Roux said. “Before the COVID-19 pandemic we took our third-year and honours students to the school to give them access to the Deaf community.” Furthermore, the engagement helps students gain a better understanding of Deaf culture and sign language.

Also visit our Deaf Awareness Month webpage for more information.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept