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Making an impact through care: Outreach programme benefits Deaf community

08 September 2022 | Story Rulanzen Martin | Photo Rulanzen Martin

Bartimea school outreach — Annemarie Le Roux and two of the learners from the Bartimea School for the Deaf and Blind.

It was a perfect Spring Day with laughter, cupcakes, and the brightest smiles on excited little faces of learners from the Bartimea School for the Deaf and Blind in front of the Main Building of the Bloemfontein Campus of the University of the Free State (UFS). The UFS Department of Deaf Studies and South African Sign Language hosted the school on 1 September 2022 for a day of learning, fun, and lots of games to kickstart #DeafAwarenessMonth.

The relationship between the department and the school is stronger than ever, and after a two-year hiatus both staff and learners were basking in the excitement of the day. The school faced closure back in 2016 and it was in this year that the department and the student group Signals started a project to visit the school, which saw them participate in different activities with the learners. “We helped the school with the cleaning up of the school grounds and painting the playgrounds,” said Annemarie Le Roux, South African Sign Language lecturer at the UFS.

UFS could set blueprint for outreach to Deaf communities

The department and the UFS are in a unique position to set a blueprint for engaged scholarship with the Bartimea school in Thaba ’Nchu and the Thiboloha School for the Deaf and Blind in Phuthaditjhaba (formerly Qwaqwa).

The Bartimea outreach is an important project for the department because it not only enables the students to put their teachings into practice but also demonstrates the engaged scholarship mandate of the UFS. Le Roux believes more teachers should be able to use SASL in schools, and the UFS could facilitate such training opportunities. “It would be wonderful if the university and the school could work together in engaged teaching and learning.” She added that leaners at the two schools sometimes do not get all the information they need when applying to universities.

Le Roux thinks the relationship between Bartimea and the department could enable meaningful action to foster engaged citizenship. “We can help with fundraising, because the school is always in need of funding, as most parents cannot contribute to helping the school.”

Putting teaching excellence into practice

This engagement with Bartimea allows students to put what they have learned in lecture halls into practice. “Students who attend the visits to the school or the school to the university understand more about the culture, and want to learn more and develop their language skills,” Le Roux said. “Before the COVID-19 pandemic we took our third-year and honours students to the school to give them access to the Deaf community.” Furthermore, the engagement helps students gain a better understanding of Deaf culture and sign language.

Also visit our Deaf Awareness Month webpage for more information.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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