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08 September 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Bartimea school outreach
Annemarie Le Roux and two of the learners from the Bartimea School for the Deaf and Blind.

It was a perfect Spring Day with laughter, cupcakes, and the brightest smiles on excited little faces of learners from the Bartimea School for the Deaf and Blind in front of the Main Building of the Bloemfontein Campus of the University of the Free State (UFS). The UFS Department of Deaf Studies and South African Sign Language hosted the school on 1 September 2022 for a day of learning, fun, and lots of games to kickstart #DeafAwarenessMonth. 

The relationship between the department and the school is stronger than ever, and after a two-year hiatus both staff and learners were basking in the excitement of the day. The school faced closure back in 2016 and it was in this year that the department and the student group Signals started a project to visit the school, which saw them participate in different activities with the learners. “We helped the school with the cleaning up of the school grounds and painting the playgrounds,” said Annemarie Le Roux, South African Sign Language lecturer at the UFS. 

UFS could set blueprint for outreach to Deaf communities 

The department and the UFS are in a unique position to set a blueprint for engaged scholarship with the Bartimea school in Thaba ’Nchu and the Thiboloha School for the Deaf and Blind in Phuthaditjhaba (formerly Qwaqwa). 

The Bartimea outreach is an important project for the department because it not only enables the students to put their teachings into practice but also demonstrates the engaged scholarship mandate of the UFS. Le Roux believes more teachers should be able to use SASL in schools, and the UFS could facilitate such training opportunities. “It would be wonderful if the university and the school could work together in engaged teaching and learning.” She added that leaners at the two schools sometimes do not get all the information they need when applying to universities. 

Le Roux thinks the relationship between Bartimea and the department could enable meaningful action to foster engaged citizenship. “We can help with fundraising, because the school is always in need of funding, as most parents cannot contribute to helping the school.” 

Putting teaching excellence into practice

This engagement with Bartimea allows students to put what they have learned in lecture halls into practice. “Students who attend the visits to the school or the school to the university understand more about the culture, and want to learn more and develop their language skills,” Le Roux said. “Before the COVID-19 pandemic we took our third-year and honours students to the school to give them access to the Deaf community.” Furthermore, the engagement helps students gain a better understanding of Deaf culture and sign language.

Also visit our Deaf Awareness Month webpage for more information.  

 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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