Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
19 April 2023 | Story Nonkululeko Nxumalo | Photo Supplied
TSOHO ‘The Awakening’
TSOHO ‘The Awakening’ – available at the UFS library.


In celebration of linguistic diversity and the power of creative expression, the University of the Free State (UFS) African Languages Press and the Academy for Multilingualism launched a new seminal book, TSOHO 'The Awakening', on 14 April 2023.

This anthology of poetry and short stories stems from the first cohort of authors who participated in the Creative Writing Multilingual Hub masterclasses held in July 2022 with Ntabiseng Jafta, Publishing Coordinator at the African Languages Press; Dr Jerry Mofokeng wa Makgetha, author and award-winning South African actor; Dr Mathene Mahanke, Free State Head of Provincial Language Services; and Dr Elias Malete, Senior Lecturer and Academic Head in the Department of African Languages

What sets this collection apart is that the students took pride in expressing themselves in not just one, but seven indigenous South African languages, showcasing the rich tapestry of cultures and traditions that make up this vibrant nation.

“We hope that this launch will not only inspire you to read, but also to write, especially in indigenous languages. In that way, we can preserve, promote, and develop our African languages,” Dina Mashiyane: Head Librarian in the UFS Library and Information Services (LIS), highlighted during her welcoming speech.

In her message of support, the words of the Director of the Academy for Multilingualism, Dr Nomalungelo Ngubane, echoed the significance of this book, not just as a celebration of creativity and multilingualism, but also as a seed of inspiration that has the potential to grow. “Other young writers will look at you and take that initiative as well, standing proud in their languages,” she added.

Bangodi ‘The Authors’

The authors, whose names are a testament to their unique identities and backgrounds, include Ontlametse Manana Mothobi, Judith Tladi, Paseka Mathonsi, Langelihle Button, Celuxolo Mthembu, Kesaobaka Ncubuka, Modiehi Motseko, Ciliciah Chagane, Siphilangekhosi Dlamini, Tshegofatso Sello Kitso, Tlotlisang David Mhlambiso, and Balisa Nqambuza. These diverse voices are woven together in this anthology to create a symphony of words that will resonate with readers of all backgrounds.

Augmented Reality Feature

TSOHO is not just any ordinary book. With assistance from Thuthukani Ndlovu, augmented reality developer and alumnus of the UFS, this anthology is an innovative work that pushes the boundaries of traditional literature, embracing the digital age with an augmented reality feature that brings the pages to life.
 
Through the Artivive app, readers can experience a digital journey, where images in the book come alive with audio recitals in vernac. This unique fusion of traditional storytelling and modern technology is a testament to the innovative thinking of the African Languages Press, which seeks to promote and preserve indigenous languages across all spheres of human interaction.

Inspiration behind the title

When asked about the inspiration behind the title, Jafta had this to say, “We wanted them to wake up to themselves. To know that they have it within them to express and write in many languages. We have languages, they’re ours and they’re engraved within our DNA. We just wanted them to go into an experience of realisation, of discovery, but mostly to have that moment of awakening to say I too can. That’s why I came up with this title.”

Jafta also mentioned that there would be future cohorts, “This is our first offering, there are still more to come. We’re going to have our second cohort, so be on the lookout, they will be advertising for the next one,” she said.
 
The book can be found at the UFS library and will soon be available at Exclusive Books. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept