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19 April 2023 | Story Nonkululeko Nxumalo | Photo Supplied
TSOHO ‘The Awakening’
TSOHO ‘The Awakening’ – available at the UFS library.


In celebration of linguistic diversity and the power of creative expression, the University of the Free State (UFS) African Languages Press and the Academy for Multilingualism launched a new seminal book, TSOHO 'The Awakening', on 14 April 2023.

This anthology of poetry and short stories stems from the first cohort of authors who participated in the Creative Writing Multilingual Hub masterclasses held in July 2022 with Ntabiseng Jafta, Publishing Coordinator at the African Languages Press; Dr Jerry Mofokeng wa Makgetha, author and award-winning South African actor; Dr Mathene Mahanke, Free State Head of Provincial Language Services; and Dr Elias Malete, Senior Lecturer and Academic Head in the Department of African Languages

What sets this collection apart is that the students took pride in expressing themselves in not just one, but seven indigenous South African languages, showcasing the rich tapestry of cultures and traditions that make up this vibrant nation.

“We hope that this launch will not only inspire you to read, but also to write, especially in indigenous languages. In that way, we can preserve, promote, and develop our African languages,” Dina Mashiyane: Head Librarian in the UFS Library and Information Services (LIS), highlighted during her welcoming speech.

In her message of support, the words of the Director of the Academy for Multilingualism, Dr Nomalungelo Ngubane, echoed the significance of this book, not just as a celebration of creativity and multilingualism, but also as a seed of inspiration that has the potential to grow. “Other young writers will look at you and take that initiative as well, standing proud in their languages,” she added.

Bangodi ‘The Authors’

The authors, whose names are a testament to their unique identities and backgrounds, include Ontlametse Manana Mothobi, Judith Tladi, Paseka Mathonsi, Langelihle Button, Celuxolo Mthembu, Kesaobaka Ncubuka, Modiehi Motseko, Ciliciah Chagane, Siphilangekhosi Dlamini, Tshegofatso Sello Kitso, Tlotlisang David Mhlambiso, and Balisa Nqambuza. These diverse voices are woven together in this anthology to create a symphony of words that will resonate with readers of all backgrounds.

Augmented Reality Feature

TSOHO is not just any ordinary book. With assistance from Thuthukani Ndlovu, augmented reality developer and alumnus of the UFS, this anthology is an innovative work that pushes the boundaries of traditional literature, embracing the digital age with an augmented reality feature that brings the pages to life.
 
Through the Artivive app, readers can experience a digital journey, where images in the book come alive with audio recitals in vernac. This unique fusion of traditional storytelling and modern technology is a testament to the innovative thinking of the African Languages Press, which seeks to promote and preserve indigenous languages across all spheres of human interaction.

Inspiration behind the title

When asked about the inspiration behind the title, Jafta had this to say, “We wanted them to wake up to themselves. To know that they have it within them to express and write in many languages. We have languages, they’re ours and they’re engraved within our DNA. We just wanted them to go into an experience of realisation, of discovery, but mostly to have that moment of awakening to say I too can. That’s why I came up with this title.”

Jafta also mentioned that there would be future cohorts, “This is our first offering, there are still more to come. We’re going to have our second cohort, so be on the lookout, they will be advertising for the next one,” she said.
 
The book can be found at the UFS library and will soon be available at Exclusive Books. 

News Archive

The science of translation
2015-09-16

What is the relationship between a translator, information, and an audience? Professor Christiane Nord explored the connection in a series of lectures hosted by the Linguistics and Language Practice Department and the Department of Hebrew of the University of the Free State (UFS) Bloemfontein Campus.

Since 2007, the professor for Translation Studies has been a research associate and professor extraordinary in the department, assisting translation and interpreting students in gaining a global perspective on their disciplines.

The world-renowned German scholar and trained translator for Spanish and English is also an author, with over 200 published articles on the so-called Skopos Theory, which formed the basis of the lectures on 7 and 8 September 2015. The addresses were centered on the functionality and limitations of translations.

Translation as a purposeful activity

According to Prof Nord, all translations should be geared towards conveying messages which the audience understands. This communicative purpose involves taking into consideration the cultural background of the recipient.

As a seasoned practitioner, Prof Nord has been guided by Skopos Theory in her teaching endeavours. Hence her firm stance: “If you do not have a theory, you cannot justify your translational decisions.”

Within the context of the Skopos Theory, she explains that, in order to produce a functional translation, the translator must analyse the purpose of the translated text, which includes the questions for whom, when, where, and through which medium will it reach the intended audience.

How to deal with doubt in functional translation

“Doubt is something we are accompanied by when we’re translating.” Such doubt may be caused by “insufficient proficiency with regards to source and target languages and cultures, domain and terminological knowledge, and knowledge in translation theory and methodology,” said Prof Nord. However, the top-down approach offers a solution to overcome uncertainty, at least to some extent. This approach considers, first and foremost, the target audience for which the translation is tailored. Based on this consideration, the translator is able to determine the approach that is most suitable for the audience, hence eliminating doubt.

In sum, the extraordinary professor asserted that there are no rules for translation, contrary to popular belief. According to Prof Nord, the main focus of a translator or interpreter should be to produce texts in the target language and culture which meet the requirements of the translation brief set by the client or commissioner.

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