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19 April 2023 | Story Nonkululeko Nxumalo | Photo Supplied
TSOHO ‘The Awakening’
TSOHO ‘The Awakening’ – available at the UFS library.


In celebration of linguistic diversity and the power of creative expression, the University of the Free State (UFS) African Languages Press and the Academy for Multilingualism launched a new seminal book, TSOHO 'The Awakening', on 14 April 2023.

This anthology of poetry and short stories stems from the first cohort of authors who participated in the Creative Writing Multilingual Hub masterclasses held in July 2022 with Ntabiseng Jafta, Publishing Coordinator at the African Languages Press; Dr Jerry Mofokeng wa Makgetha, author and award-winning South African actor; Dr Mathene Mahanke, Free State Head of Provincial Language Services; and Dr Elias Malete, Senior Lecturer and Academic Head in the Department of African Languages

What sets this collection apart is that the students took pride in expressing themselves in not just one, but seven indigenous South African languages, showcasing the rich tapestry of cultures and traditions that make up this vibrant nation.

“We hope that this launch will not only inspire you to read, but also to write, especially in indigenous languages. In that way, we can preserve, promote, and develop our African languages,” Dina Mashiyane: Head Librarian in the UFS Library and Information Services (LIS), highlighted during her welcoming speech.

In her message of support, the words of the Director of the Academy for Multilingualism, Dr Nomalungelo Ngubane, echoed the significance of this book, not just as a celebration of creativity and multilingualism, but also as a seed of inspiration that has the potential to grow. “Other young writers will look at you and take that initiative as well, standing proud in their languages,” she added.

Bangodi ‘The Authors’

The authors, whose names are a testament to their unique identities and backgrounds, include Ontlametse Manana Mothobi, Judith Tladi, Paseka Mathonsi, Langelihle Button, Celuxolo Mthembu, Kesaobaka Ncubuka, Modiehi Motseko, Ciliciah Chagane, Siphilangekhosi Dlamini, Tshegofatso Sello Kitso, Tlotlisang David Mhlambiso, and Balisa Nqambuza. These diverse voices are woven together in this anthology to create a symphony of words that will resonate with readers of all backgrounds.

Augmented Reality Feature

TSOHO is not just any ordinary book. With assistance from Thuthukani Ndlovu, augmented reality developer and alumnus of the UFS, this anthology is an innovative work that pushes the boundaries of traditional literature, embracing the digital age with an augmented reality feature that brings the pages to life.
 
Through the Artivive app, readers can experience a digital journey, where images in the book come alive with audio recitals in vernac. This unique fusion of traditional storytelling and modern technology is a testament to the innovative thinking of the African Languages Press, which seeks to promote and preserve indigenous languages across all spheres of human interaction.

Inspiration behind the title

When asked about the inspiration behind the title, Jafta had this to say, “We wanted them to wake up to themselves. To know that they have it within them to express and write in many languages. We have languages, they’re ours and they’re engraved within our DNA. We just wanted them to go into an experience of realisation, of discovery, but mostly to have that moment of awakening to say I too can. That’s why I came up with this title.”

Jafta also mentioned that there would be future cohorts, “This is our first offering, there are still more to come. We’re going to have our second cohort, so be on the lookout, they will be advertising for the next one,” she said.
 
The book can be found at the UFS library and will soon be available at Exclusive Books. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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