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21 April 2023 | Story Rulanzen Martin | Photo Charl Devenish
Dr Rouxan Fouche
Dr Rouxan Fouché on stage in the Callie Human Centre during his graduation ceremony. He hopes his PhD findings will be used to improve the UFS’s Information Technology Service-Learning (ITSL) project’s effectiveness.

When Dr Rouxan Fouché decided to undertake a PhD in Computer Science and Informatics, he was motivated by his commitment to addressing the digital divide in South Africa through service-learning. Through his research, he investigated how the UFS’s Information Technology Service-Learning (ITSL) project could be improved by collaboration with all project stakeholders to positively address and impact the digital divide in the local Mangaung community.

Dr Fouché is a lecturer in the Department of Computer Science and Informatics at the University of the Free State (UFS) and received his PhD during the UFS’s April 2023 graduation ceremonies. 

He based his PhD thesis, titled ‘Addressing the South African Digital Divide through a community-informed strategy for Service-Learning: A Critical Utopian Action Research (CUAR) Approach’, on the service-learning module he taught after he realised the positive effect of an information technology-focussed service-learning module on computer literacy levels in the local community. “The initial goal of the service-learning module was to provide free computer literacy training to computer-illiterate community members as part of the students’ community engagement,” Dr Fouché said. 

Community-focused PhD research

According to Dr Fouché researchers have recently started looking at how universities can use their service-learning modules (as part of community engagement) to bridge and address the digital divide. He also believes “current conceptualisations indicate that most university service-learning endeavours are organised without engaging with the local community or incorporating their specific needs.”

This is where he hopes his research and findings could make a difference.

His study aimed to re-evaluate and revise the ITSL project by using a hands-on, collaborative approach which included all ITSL project stakeholders. Members of the community served by the project were involved in the shared decision-making and knowledge sharing. “Furthermore, the short-term and lasting impacts of this revised community needs-led ITSL project on the participating community members were investigated.” 

The study was conducted in three cycles: Cycle 1 constituted a survey approach to identify the concerns and possible shortcomings of the ITSL project. In Cycle 2, all stakeholders participated in a ‘Future-Creating Workshop’, which reviewed findings from Cycle 1, and a utopian action plan was developed by all involved. Cycle 3 saw the revised project being implemented based on all the recommendations from the previous cycle. “This cycle also included the evaluation of the project’s immediate impact using pre-test and post-test questionnaires completed by project participants.” 

Service-learning project made a difference

When Dr Fouché initiated the ITSL project in 2015, the main objective was to serve and equip Mangaung and surrounding communities with necessary computer literacy skills. The programme entails training in Microsoft Word and Excel via two short learning programmes.

The impact of the programme was far-reaching, as it enabled participants to gain formal employment. “The participants told me that they were able to find employment as service station attendants, administrative clerks, and cashiers, among other roles, due to the computer literacy certificates they received after completing the ITSL project.” Witnessing the positive impact of the ITSL programme led Dr Fouché to focus his PhD research on improving the service-learning offerings the UFS provides for the community. 

“I realised that it was necessary to investigate how the ITSL project could be improved and tailor-made for the community it serves,” he said. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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