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24 April 2023 | Story Anathi Nyadu and Avela Ntsongelwa | Photo Supplied
Humanities Soutpan community outreach
Collaborating to uplift the community of Soutpan. Staff members from the Faculty of the Humanities met with representatives of the Soutpan community to engage in community-enriching projects.

Universities have an important role to play in the healing of communities by engaging in initiatives that address social ills such as drug abuse, teenage pregnancy, violence against children, women, and the elderly. 

This is according to Prof Mogomme Masoga, Dean of the Faculty of the Humanities at the University of the Free State (UFS). Prof Masoga was addressing guests, including faculty staff members and community members of Soutpan, at the launch (18 April 2023) of the faculty’s community engagement partnership with the community of Ikgomotseng in Soutpan, some 40 km outside Bloemfontein.  He informed guests that the partnership was the first of many initiatives that the faculty will be engaging in with the community of Soutpan.

Flagship partnership 

The flagship partnership will see participation by various departments within the faculty, including a parenting project with carers at day-care centres and in the communities, led by students from the Department of Psychology. The Department of Drama and Theatre Arts will stimulate the children’s minds through puppet shows, while the Department of History will collaborate with the community on heritage issues. During the engagement with the community, the Department of Sociology also indicated that it is launching an engaged scholarship month project for their honours and second-year Social Movements modules, where several guest lecturers will engage with students to bring stronger social context to sociological discussion. The faculty is also exploring a literacy project where it will contribute books and inculcate a culture of reading among community members.

Talking about the origin of the collaborative engagement, Dr Rosaline Sebolao, Teaching and Learning Manager in the faculty, says “the partnership emanated from a visit by the faculty to a day-care centre called Halaletsang, founded by a community leader, Belina Nhlapo, who demonstrated her passion for empowering communities. With the intention of expanding the faculty’s engaged scholarship programme, the team entered into a number of engagements that led to the identification of potential collaborative projects by departments and the community”.

Maximum societal impact with sustainable relationships

This partnership is one way in which the Faculty of the Humanities hopes to contribute to the UFS’Vision 130. The faculty aims to bring Vision 130 to reality by conducting community research and establishing quality relationships that will yield sustainable results. These results will not only impact communities but also our students who, through their engagement, will become globally competent and competitive graduates. 

According to Israel Mawoyo, First-Year Success Programme (FYSP) coordinator in the faculty, the partnerships involve a working relationship for the Faculty of the Humanities and the community of Soutpan. “This partnership will create a platform for staff and students to engage in the scholarship of community engagement practices within the community. Ultimately, the Soutpan and the faculty community are to work together so that they both benefit from this partnership.”

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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