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24 April 2023 | Story Anathi Nyadu and Avela Ntsongelwa | Photo Supplied
Humanities Soutpan community outreach
Collaborating to uplift the community of Soutpan. Staff members from the Faculty of the Humanities met with representatives of the Soutpan community to engage in community-enriching projects.

Universities have an important role to play in the healing of communities by engaging in initiatives that address social ills such as drug abuse, teenage pregnancy, violence against children, women, and the elderly. 

This is according to Prof Mogomme Masoga, Dean of the Faculty of the Humanities at the University of the Free State (UFS). Prof Masoga was addressing guests, including faculty staff members and community members of Soutpan, at the launch (18 April 2023) of the faculty’s community engagement partnership with the community of Ikgomotseng in Soutpan, some 40 km outside Bloemfontein.  He informed guests that the partnership was the first of many initiatives that the faculty will be engaging in with the community of Soutpan.

Flagship partnership 

The flagship partnership will see participation by various departments within the faculty, including a parenting project with carers at day-care centres and in the communities, led by students from the Department of Psychology. The Department of Drama and Theatre Arts will stimulate the children’s minds through puppet shows, while the Department of History will collaborate with the community on heritage issues. During the engagement with the community, the Department of Sociology also indicated that it is launching an engaged scholarship month project for their honours and second-year Social Movements modules, where several guest lecturers will engage with students to bring stronger social context to sociological discussion. The faculty is also exploring a literacy project where it will contribute books and inculcate a culture of reading among community members.

Talking about the origin of the collaborative engagement, Dr Rosaline Sebolao, Teaching and Learning Manager in the faculty, says “the partnership emanated from a visit by the faculty to a day-care centre called Halaletsang, founded by a community leader, Belina Nhlapo, who demonstrated her passion for empowering communities. With the intention of expanding the faculty’s engaged scholarship programme, the team entered into a number of engagements that led to the identification of potential collaborative projects by departments and the community”.

Maximum societal impact with sustainable relationships

This partnership is one way in which the Faculty of the Humanities hopes to contribute to the UFS’Vision 130. The faculty aims to bring Vision 130 to reality by conducting community research and establishing quality relationships that will yield sustainable results. These results will not only impact communities but also our students who, through their engagement, will become globally competent and competitive graduates. 

According to Israel Mawoyo, First-Year Success Programme (FYSP) coordinator in the faculty, the partnerships involve a working relationship for the Faculty of the Humanities and the community of Soutpan. “This partnership will create a platform for staff and students to engage in the scholarship of community engagement practices within the community. Ultimately, the Soutpan and the faculty community are to work together so that they both benefit from this partnership.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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