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24 April 2023 | Story Gerda-Marié van Rooyen | Photo Charl Devenish
Jenna Clarkson
Jenna Clarkson is a devout communications student and a karateka. She had to deal with several health challenges during her studies, but nevertheless dreams of obtaining her PhD in Communication at the UFS.

Overcoming numerous health obstacles during her studies, Jenna Clarkson is in high spirits after obtaining her degree from the University of the Free State (UFS). While most students enjoyed an active social and campus life, she often had to visit the hospital while studying. Receiving her BA Integrated Organisational Communication qualification during the April 2023 graduation ceremony has been a healing balm after many years of pain. 
 
The Faculty of the Humanities graduate was diagnosed with type 2 diabetes in 2021. In 2022, after several physiotherapists and emergency room visits, she was also diagnosed with juvenile disc disorder and sacroiliitis. The latter condition affects one or both sacroiliac joints where the lower spine and pelvis meet and may cause pain in one or both legs. 

Initially, Jenna assumed she had hurt herself during karate practice, but the pain would not subside. “I would randomly lose feeling in my legs and couldn’t sit. I spent a year in pain and struggled to walk, lift heavy objects, cough, and sleep on my side. I struggled with the fact that this was going to be an issue for the rest of my life.” 

However, with a lot of love from her friends, support from her lecturers, and grace with herself, Jenna learned how to handle the pain and to realise when she has met her limits. This student from Johannesburg says that although pain is frustrating and overwhelming, having emotional support helps. “Sometimes just having someone to listen and be there is the best thing.”

The journey to the graduation stage might have been difficult for this high-flyer, but it was a worthwhile undertaking. 

“I feel over the moon, and a little overwhelmed that it happened,” says Jenna about getting her degree in communications. Loving her field of study, she attended class eagerly and enjoyed her modules. “I love that I am allowed to create, I get to make something. There’s nothing more amazing than getting a brief and being able to look at it and create something from it that nobody else would have created. The bonus is that I am quite good at it too,” adds the student who is currently doing her honours degree at the UFS. 

Getting her first degree from the UFS, Jenna is determined to excel in her chosen field. 

“I would like to get my honours degree cum laude and do a PhD degree, but I am taking it one degree at a time. If it doesn’t work out that way, it’s okay. I am very good at figuring things out and making a plan.”

Jenna is determined to make her parents proud. “Having lost my dad at four, I do everything with the hope that he would be proud of my choices. My mom sacrificed a lot to give me the best life she could.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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