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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Record number of students to graduate at UFS
2017-06-19

Description: Day 2 Mid-year Graduation Bloemfontein Campus Tags: Day 2 Mid-year Graduation Bloemfontein Campus

Eleven graduation ceremonies will form part of the
mid-year graduation ceremonies at the
University of the Free State.
Photo: Charl Devenish

Livestream of Graduation Ceremonies

Six days, eleven ceremonies, and more than 5 000 degrees. This all forms part of what is the biggest set of graduation ceremonies in the history of the University of the Free State (UFS).

The mid-year graduation ceremonies, taking place from 19 to 26 June 2017 in the Callie Human Centre on the Bloemfontein Campus, will see the most students graduate during a week. A total of 5 258 degrees, which includes 460 master’s and doctoral degrees, will be conferred – including 72 doctoral degrees.

First graduation ceremonies for Prof Petersen
It will also be the first ceremonies that Prof Francis Petersen, new Rector and Vice-Chancellor, attends on the Bloemfontein Campus. Students from all seven faculties, as well as the South Campus, will graduate.

Graduates per faculty are (without master’s and doctoral degrees): Faculty of Education (488), Faculty of Health Sciences (345), Faculty of Theology (29), Faculty of Law (686), Faculty of Natural and Agricultural Sciences (1 029), Faculty of Economic and Management Sciences (1 044), Faculty of the Humanities (826), and the South Campus (354).

Guest speakers include three judges
Guest speakers for the ceremonies include Dipiloane Phutsisi, Principal and Chief Executive Officer of the Motheo TVET College in the Free State, Dr Susan Vosloo, UFS Council member and founder member of the World Society for Paediatric and Congenital Heart Surgery, and Prof Petersen.

Three judges will also act as speakers. They are Justice Ian van der Merwe, Judge of Appeal at the Supreme Court of Appeal and former Chair of the UFS Council, Justice Mahube Molemela, Judge President of the Free State Division of the High Court and Acting Justice of the Supreme Court of South Africa, and Justice Connie Mocumie, Judge of Appeal at the Supreme Court of Appeal.

Graduations ceremonies:

19 June 2017:
09:00: Faculty of Education, except educational qualifications in Open Distance Learning –  South Campus
14:30: Faculty of Health Sciences, Faculty of Theology and Faculty of Law (including the School of Financial Planning Law)

20 June 2017:
09:00: Faculty of Natural and Agricultural Sciences: All Bachelor’s degrees
14:30: Faculty of Natural and Agricultural Sciences: All Diplomas and Bachelor Honours degrees

21 June 2017:
09:00: Faculty of Economic and Management Sciences: All Certificates, Diplomas, Bachelor’s degrees and Bachelor Honours degrees, excluding BCom degrees
14:30: Faculty of the Humanities: Social Sciences and Communication Sciences only

22 June 2017:
09:00: Faculty of Economic and Management Sciences: BCom degrees only
14:30: Faculty of the Humanities: All qualifications except Social Sciences and Communication Sciences

23 June 2017:
14:30: Educational qualifications in Open Distance Learning – South Campus

26 June 2017:
09:00: All faculties except the Faculty of Natural and Agricultural Sciences: Master’s and Doctoral degrees
14:30: Faculty of Natural and Agricultural Sciences: Master’s and Doctoral degrees


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