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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

National Human Trafficking Resource Line a victim-centred approach to combating crime
2017-08-24

Description: Beatri Kruger Tags: Beatri Kruger 

Prof Beatri Kruger, Adjunct Professor at the
UFS Faculty of Law. Photo: Supplied

As a response to the rising number of human trafficking cases in South Africa and around the world, key role players in various fields have pulled together to come up with workable solutions on how to stop the crime and assist victims. Some of the work being done by NGOs and law enforcement agencies has been supported by insights from research conducted in communities and by academic institutions. According to Prof Beatri Kruger, Adjunct Professor of Law in the Faculty of Law at the University of the Free State and experienced researcher in human trafficking, support for victims has grown in leaps and bounds with the help of the latest technology. More and better quality information can be collected to strengthen efforts of combating the crime,” she said.

One such technological development is the national Human Trafficking Resource Line, which provides various services, including information on trafficking activities, assistance to agencies working with victims of trafficking in persons (TIP), creating a network from which data can be collected, analysed, and activities tracked, in order to ensure the best service to victims.

The resource line connects callers, often victims of TIP or anonymous tippers, to service providers in social services, law enforcement, places of safety, medical facilities, and government agencies, especially during emergencies. 

Resource line a helping hand to victims

The resource line was established in 2016 and has replaced the previous helpline. This line provides more services and resources than just a helpline. Through partnerships, it works to strengthen local and national structures that can assist victims over the phone. 

Call specialists are trained by Polaris, an American company using international standards and protocols. The call specialists are available 24/7 to take reports of human trafficking confidentially and anonymously. They put victims in touch with service providers for health screening, counselling, and repatriation if they are from another country, and also assist with case management.

Empowering service providers is the key to success

Support for service providers such as NGOs, safe houses, and government departments in the network is in the form of skills training programmes for staff, and a referral system in various provinces around the country. There are good referral partners in each province, as well as provincial coordinators ensuring accountability regarding cases, mobilising services for victims, and coordinating the referrals and response.  

To strengthen the network further, services provided in each province are being standardised to ensure that the right people are contacted when handling cases, and that key stakeholders in each province are used. The strength of the provincial provider network is key to offering victims of human trafficking the services they need.

Human trafficking is a crime that permeates multiple academic disciplines and professions. Therefore, information collected from victims through such a helpline and collated by agencies, will assist academic institutions such as the UFS in furthering their research, while strengthening the content of academic programmes in fields such as law, law enforcement, social sciences, health sciences, and international relations.

The number to call for reporting or providing tips on TIP-related crimes and activities, is 0800 222 777.

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