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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Beyers Naudé challenge still stands – Dr Allan Boesak
2011-09-14

 

Dineo Babili, a first-year Foundation-phase Education student, reading out her winning essay during the final Beyers Naudé Memorial Lecture held last Friday. Dineo and Siphesihle Mavundla (poetry) both won R3 000,00 each from Kagiso Trust.
Photo: Thabo Kessah

The eighth Annual Beyers Naudé Memorial Lecture Series reached its climax with the third and last lecture being presented by Dr Allan Boesak at our Qwaqwa Campus on Friday, 9 September 2011. The first two lectures were presented by our Vice-Chancellor and Rector, Prof. Jonathan Jansen, and Prof. Kwandiwe Kondlo who heads our Centre for Africa Studies, respectively.

In his address, Dr Boesak posed hard-hitting questions, such as ‘'What kind of society do we want to be? At what price are we willing to sell the noble history of the struggle, the ideals and hopes of our people, the meaning of the freedom we sacrificed for?'’ He spoke fondly of his former friend and colleague who had appealed to the government of the day in 1973 to understand that the future security of our country did not lie with a consensus of white opinion, but rather ‘'a consensus of white and black opinion'’.

Dr Boesak said that Oom Bey had asked white people ‘to speak and act before it was too late’ and that he appealed to black people to prepare for the day on which they would be truly free.

‘'That was his hope. When he died, democracy had come, but this hope had not been realised and today we are in serious danger of losing it altogether. We have the matchless Freedom Charter; we have a most progressive Constitution; we have an impressive body of laws and we have enviable policy positions. However, the challenge from Beyers Naudé still stands and it comes to a new generation: it is time to transform words into deeds. The time for pious talk is over,'’ said Dr Boesak.

The lecture was well received by students and staff, as well as leaders and representatives from various sectors in the community. Learners and educators from a number of schools in the region also attended. Next year’s series will be hosted on the South Campus in Bloemfontein.
 

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