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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

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"Learning more about ourselves, our group and the world at large..."
2011-09-28

 

For the latest news from our students abroad, you can follow us on twitter and join us on facebook.

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A group of 98 first-year students from our university departed from the Bloemfontein Campus’s International Offices to the OR Tambo International Airport on Thursday 22 September 2011. From there, they will be flying to New York, USA, via Dubai. Shortly after their arrival in New York, they will be welcomed by Dr Anthony Marx, the president of the NYPL.

The programme, a first in South Africa, kicked off in 2010 with 71 students visiting the USA.

The programme gives students intense exposure to the academic, social, cultural and residential lives of students abroad. A total of 150 UFS students are now part of the programme. The rest of the group of 2011 will leave for universities in Europe and Asia in January 2012.
 

Facebook and twitter comments from our students (unedited):

Thabiso Mike Letselebe (27/09/2011)
"having fun flyin to cleveland"

Eddie Bob DeWet (27/09/2011)
"‎...The city that NEVER sleeps NYC- no jokes!!!"

Marco D. Smit (27/09/2011)
"The group travelling to Minnesota University... We are having a great time, learning more about ourselves, our group and the world at large. Thank you for the grate opportunity!"

Vusi Mesatywa (27/09/2011)
"by Sherilyn Roelofse - Apart from the amazing beauty of the JMU campus (Harrisonburg, Virginia), I am taking in so much! It is amazing to see how everything functions here. I am astounded by the way the food system of the university works - it's so organised! I also love how there is always something happening on campus. For example, tonight we attended a session hosted by the Harrisonburg Fire Department and we had to move through a smoke filled room. drag a deadweight-dummy, and put out a fire. And yes, we have discovered that the American campus life is pretty much exactly what it looks like on movies! ;)"

Cecile Boshoff (26/09/2011)
"Appalacian State University is the best place ever!!!! We are all in love with this place!"
 

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