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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Two academics receive prestigious fellowship for leadership programme
2013-01-16

The University of the Free State (UFS) boasts two academics who received the HELM LEAD (Higher Education and Leadership Programme) Fellowship for 2013. Prof. Liezel Lues from the Department of Public Administration and Management and Prof. Liezel Herselman from the Department of Plant Sciences both received this prestigious fellowship.  

After the nationwide nomination procedure – with a choice from 120 applications - Higher Education South Africa (HESA) awarded 25 placements in the programme. Candidates who were selected, had to be in middle-management positions within the university sector, had to have exceptional qualities, and had to exhibit management and leadership potential within their university.  

This group will now undergo a number of modules in Higher Education, which will start during January in Cape Town. The aim of the programme, running between February 2013 and April 2013, is to provide learning opportunities for middle and senior managers to gain knowledge and skills, with a view to the successful navigation of the constant challenges of change and to interpret effectively the operational impact of internal and external drivers.  

Modules include topics such as Academic Policy and Planning; Governance and Strategy; Systems Management; and Managing People and Change.  

Prof. Lues stated that she applied for the programme because she strongly believes that an effective and vibrant public sector, and especially the role of female academics therein, will play a fundamental role in the transformation of the South African community towards a prosperous and tolerant society. “I believe the LEAD component of HESA will offer me the opportunity to enhance my knowledge and insight with regard to the socio-political environment and its impact on higher education institutions. The envisaged outcomes of the programme will also directly lead to the improvement of my leadership and management practices within the UFS’ Department of Public Administration and Management,” said Prof. Lues.  

Prof. Herselman was appointed as Head of the Department of Plant Sciences, effective from 1 January 2013.  She is very excited about this new position and said: “Although I am looking forward to the new challenge, I am aware of my lack of experience as a manager. The LEAD programme will provide me with the necessary skills and knowledge to succeed as Head of Department and will give me the opportunity to strengthen the Department of Plant Sciences and to make it a Department of international stature.”

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