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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Chemistry gets substantial grants
2013-06-10

 

At the experimental setup of the high temperature reduction oven for research in heterogeneous catalysis are, front from left: Maretha Serdyn (MNS Cluster prestige PhD bursar), Nceba Magqi (Sasol employee busy with his MSc in Chemistry) and Dr Alice Brink (Formal MNS Cluster postdoctoral fellow and lecturer in Inorganic Chemistry); back Profs Jannie Swarts (Head: Physical Chemistry), André Roodt, and Ben Bezuidenhoudt (Sasol Professor in Organic and Process Chemistry).
10 June 2013

Three research groups in the Department of Chemistry received substantial grants to the value of R4,55 million. The funding includes bursaries for students and post-doctoral fellows, mobility grants, running costs and equipment support, as well as dedicated funds for two young scientists in the UFS Prestige Scholar Programme, Drs Lizette Erasmus and Alice Brink.

The funding comes from Sasol, the THRIP programme of the National Research Foundation (NRF) and PetLabs Pharmaceuticals for the overarching thrust in Organic Synthesis, Homogeneous and Heterogeneous Catalysis. The programme has a broad focuse on different fundamental and applied aspects of process chemistry. Research groups of Profs Andreas Roodt (Inorganic), Jannie Swarts (Physical) and Ben Bezuidenhoudt (Organic / Process), principal members of the focus area of (Green) Petrochemicals in the Materials and Nanosciences Strategic Research Cluster (MNS Cluster) will benefit from the grant.

This funding was granted based on the continued and high-level outputs by the groups, which resulted in more than 40 papers featuring in international chemistry publications in merely the past year. A few papers also appeared in the top experimental inorganic chemistry journal from the American Chemical Society, Inorganic Chemistry. These high-impact papers address important issues in catalysis under the UFS Material and Nanosciences Research Cluster initiative, as well as other aspects of fundamental chemistry, but with an applied approach and focus.

Prof Andreas Roodt, Distinguished Professor and Chairperson of the Department of Chemistry, said the grants will enable the three research groups to move forward in their respective research areas associated with petrochemicals and other projects, and enable additional students in the department to benefit from it. It will also ensure that these groups can continue and maintain their research on different molecular and nano-scale materials. Current experiments include conversions under extremely high gas pressures (typical 100 times that in motor car tyres). This takes place at the molecular level and at preselected nano-surfaces, to convert cheaper feed-stream starting materials into higher value-added products for use as special additives in gasoline and other speciality chemicals.

The funding support forms part of the Hub-and-Spoke initiative at Sasol under which certain universities and specifically the UFS Department of Chemistry have been identified for strategic support for research and development. The department and the UFS gratefully acknowledge this continued and generous support from all parties concerned.

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