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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

UFS celebrates Madiba’s legacy with coin-laying ceremony on 18 July 2013
2013-07-15

 

Photo: Johann Roux
08 July 2013

The University of the Free State (UFS) will once again join South Africans as well as the broader international community on Thursday 18 July 2013 in celebration of the enduring legacy of beloved former statesman, Nelson Mandela.

The UFS aims to stay true to the spirit of giving and selflessness epitomised by Mandela Day, focusing on the university community as well as the city of Bloemfontein.

This year’s event will strive to eclipse the success achieved during the 2012 event which featured Archbishop Emeritus Desmond Tutu as special guest.

The festivities on 18 July 2013 will kick off with university volunteers cleaning various areas of Bloemfontein. Departing from the Bloemfontein Campus at 09:00, the volunteers will clean areas in Heidedal and Mangaung with the help of the Mangaung Metropolitan Municipality.

In Heidedal, the volunteers will clean the crèche on the corner of Parish and Lackay roads as well as the old clinic on the corner of Parish and De Vries. In Mangaung, the volunteers will tackle the bustling Free Square on the Dewetsdorp road.

The larger celebration will take place on the Red Square of the Bloemfontein Campus at 12:00. Long-time Madiba confidant, Zelda la Grange, will deliver a message, followed by a R5 coin-laying ceremony.

La Grange will be joined by the motorcycle riders affiliated to the Bikers for Nelson Mandela Day, OFM presenter Johrné van Huysteen who will conduct proceedings, UFS Vice-Chancellor and Rector Prof Jonathan Jansen as well as UFS students, staff, other dignitaries and special guests.

The programme also includes a lucky draw with winners standing the chance to win restored bicycles. Tickets can be purchased through Annelize Visagie at 051 401 3258 or at visagiea@ufs.ac.za. The winners will be announced during the ceremony on the Red Square.

All proceeds of the coin-laying ceremony and lucky draw will be contributed towards the university’s No Student Hungry (NSH) Programme.

The NSH Programme was established in 2011 to help ensure needy students are supplied with a food bursary which provides them with the necessary nourishment to excel in their academic studies. The initiative has since become a university-wide endeavour and currently serves more than 100 students daily on the Bloemfontein and Qwaqwa Campuses.

Rag Community Service will also cater for the specific needs which the harsh Free State winter causes – especially to the poor. Close to 500 blankets will be donated on Mandela Day to five different charities, including Mosamaria Aids Ministry, Choc House and Freshly Young Minds.

For further information, please contact Marissa van Jaarsveld on 051 401 3834 or at nostudenthungry@ufs.ac.za.

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