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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Reitz colleagues start their own company
2014-07-01

The University of the Free State (UFS) and the five colleagues implicated in the Reitz incident of 2008 reached the final chapter in the reparation process in restoring the dignity of these colleagues on Thursday 19 June 2014.

Mr Mothibedi Molete and Mss Mankoe Naomi Phororo, Emmah Koko, Nkgapeng Adams and Sebuasengwe Mittah Ntlatseng, former cleaning staff at the UFS, are now the directors of their own cleaning company, Mamello Trading.

Furthering on its promise to assist the new-found company, the UFS has also appointed Mamello Trading as a service provider responsible for services at its South Campus.

It has been six years since the Reitz incident at the UFS and Dr Choice Makhetha, Vice-Rector: External Relations, described the journey of the past six years as a learning experience for all the stakeholders.

“This journey continues as there is still work to be done, but every milestone achieved, deserves a celebration like today’s,” Dr Makhetha said.

In 2010 the UFS signed a deed of settlement with the colleagues which committed the UFS to help them establish a cleaning company. This was followed by a reconciliation ceremony in 2011.

In 2012 the UFS assisted with the registration of the company Mamello Trading.

Dr Makhetha explained that in 2013 the UFS assisted in training the new directors and mentoring them for 12 months. 

Earlier this year, Mamello Trading signed a cleaning contract of four years with the UFS. Three of the directors’ daughters also received bursaries and are currently studying at the UFS.

Advocate Mohamed Ameermia, Commissioner at the Human Rights Commission, congratulated the management of the UFS on the reparation and reconciliation process they followed in restoring the dignity of the five colleagues.

The directors of Mamello Trading each had a special message of their journey and thanks. Their messages were as follows:

Rebecca Adams – After the video was exposed, I was hurt and was psychologically affected. By offering their apologies to us, the four students indicated that what they had done was a mistake. As a parent, when a child apologises you must accept that apology.
Emma Koko – I was shocked after the video was shown in public. I had a mother-child-like relationship with one of the students and that video tarnished my image as a human being. During the time of reconciliation these students showed remorse for what they had done.
David Molete – I was devastated, hurt and fearful to meet people. I ended up at a psychiatric hospital and attended counseling services which helped me to heal. The students apologised and I accepted because they were sincere.
Mittah Ntlaseng – The video impacted negatively on my dignity. The UFS assisted us with visits to psychologists. Now I feel I am a business owner and it is an opportunity for me to rebuild my self-esteem. 

Naomi Phororo – Mamello Trading is a business venture which is going to bring changes to our lives and families. The training I have received has enabled me to know how to manage the business.

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Telephone: +27(0)51 401 2584
Fax: +27(0)51 444 6393
E-mail: news@ufs.ac.za

  

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