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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

“Breakthroughs depend on people believing in their own ideas”
2015-07-23


TED is a renowned international non-profit organisation dedicated to disseminating “ideas worth spreading” in the form compelling talks lasting up to 18 minutes.

Lerothodi Molete’s vision is to witness the youth of Bloemfontein emerge at the forefront of technological, scientific, and entrepreneurial innovations in both South Africa and the global arena.

 

Molete and Bonginkosi Leeuw are the organisers of TEDxUFS. Their duty is centered on inspiring people to believe in, and express, their ideas. These University of the Free State students have taken it upon themselves to inspire the youth to “push the boundaries of society.”

 

The second TEDxUFS event to be hosted by the university presents a unique opportunity for students, staff members, and the general public to mingle with influential speakers from across various disciplines.

 

Details of the event:

 

Date: Saturday 1 August 2015

Time: 08:00- 18:00

Venue: Albert Wessels Auditorium, Bloemfontein Campus

 

The keynote speakers include: Mmusi Maimane (Federal Leader: Democratic Alliance), Gareth Cliff (Radio personality: Cliff Central), Pieter Geldenhuys (Futurist), Brian Kally (Director: Arrow Logistics), Jonathan Jansen (Vice-Chancellor and Rector: UFS), Ricardo Peach (Director: Vrystaat Arts Festival, Pamela Nomvete (Former actor and writer), Gil Oved (Founder: Creative Counsel), Pepe Marais (CEO: Joe Public), Angelo Mockie (Senior Officer: Student Affairs and musician), Philippa Tumubweinee (Senior Lecturer in Architecture: UFS), and Melody Mentz (Psychology Senior Professor: UFS).

 

The reason behind the #AskWhy theme

 

"Why is a small word but it’s a quick, broad, sharp and abrupt one,” explains Leeuw. “It is the chosen word of the non-conformist, the defiant, and the visionary. It is a confrontational word. It challenges what is thought to be impossible.”

 

The ability to interrogate reality is what society and economies are built on. The absence of the fear to question encourages the capacity to progress.

 

Motivating young people to follow their dreams is the reason why the TEDxUFS team is persistent in their endeavours. Molete believes that, in order to change anything, people need to ask why.

 

Background of the innovation powerhouse called TED(x)

 

TED is a renowned international non-profit organisation dedicated to disseminating “ideas worth spreading” in the form compelling talks lasting up to 18 minutes.

 

In 1984, it was introduced as a conference exploring Technology, Entertainment, and Design. Three decades later, TED covers a wide variety of topics of global significance, reflecting the contemporary era in more than 100 languages.

 

TEDx events are under the TED umbrella. These events are organised independently, and create a platform for deliberating on local matters. The programme assists communities, organisations, and individuals to stimulate critical dialogue.

 

On 25 July 2014, the UFS hosted its inaugural TEDxUFS conference at the Odeion theatre on the Bloemfontein Campus, where eleven speakers addressed an audience of 150 people on interdisciplinary topics ranging from economics to entrepreneurship, technology, art, design, and theology.

 

This year, 200 seats will be available for innovative revolutionary individuals in search of inspiration.

 

Tickets are available at 0619284253 / 079 381 4126. Prices: R80 (Student/scholars) and R350 (Public/staff)

 

LINKS:

Lerothodi Molete- http://whoswho.co.za/lerothodi-molete-742022

Bonginkosi Leeuw- https://www.ted.com/tedx/events/10499

TEDxUFS- http://kovsielife.ufs.ac.za/templates/archive.aspx?news=276

Mmusi Maimane- http://whoswho.co.za/mmusi-maimane-44612

Garett Cliff- http://www.garethcliff.com/

Pieter Geldenhuys- http://pietergeldenhuys.com/

Brian Kally- https://za.linkedin.com/pub/brian-kally/4b/888/959

Jonathan Jansen- http://www.ufs.ac.za/adhoc-pages/rectorate/prof-(jd)-jonathan-jansen

Ricardo Peach- http://ricardopeach.com/

Pamela Nomvete- http://whoswho.co.za/pamela-nomvete-4789

Gil Ovid- https://za.linkedin.com/pub/gil-oved/3/910/892

Pepe Marais- http://joepublic.co.za/people

Angelo Mockie- https://za.linkedin.com/pub/angelo-mockie/27/56/302

PhilippaTumubweinee- http://natagri.ufs.ac.za/templates/staffmember.aspx?DCode=101&pid=zyNJm7KI%2b1k%3d

Melody Mentz- https://za.linkedin.com/in/melodymentz

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