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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Forgive and forget? Or remember and retaliate?
2015-10-08

Cover of the novel Kamphoer

Fact and fiction came together at the Bloemfontein Campus recently to discuss the traumatic repercussions of the South African War. The event forms part of a three-year project – headed by Prof Pumla Gobodo-Madikizela (University of the Free State Trauma, Forgiveness, and Reconciliation Studies) – which investigates transgenerational trauma in the aftermath of the South African War.

The discussion explored the theme, ‘Working through the Past: Reflections on the novel Kamphoer’.

Together, Emeritus Prof Chris van der Merwe (University of Cape Town) and the author of the novel, Dr Francois Smith (University of the Free State, Department Afrikaans and Dutch, German and French), engaged in a thought-provoking, insightful conversation, tracing themes of trauma and issues of forgiveness presented in Kamphoer. Prof Van der Merwe and Dr Smith demonstrated how both fiction and historical fact can inform our present, and guide us into the future.

Emeritus Prof Chris van der Merwe and Dr Francois Smith
discuss the novel Kamphoer and how the book relates to
current issues of transgenerational trauma.

“On a societal level,” Prof Van der Merwe said, “we need to work through trauma by putting it into words, and putting it into a narrative.” When it comes to historical trauma, should we forgive and forget, though? Or rather remember and retaliate? Neither, proposed Prof Van der Merwe. “What I want to plead for is the difficult challenge: remember and forgive.” But Prof Van der Merwe also pointed out that, although forgiveness blesses both the giver and receiver, it is an ongoing process.

Dr Smith agreed wholeheartedly. “One of the discoveries of my book is that forgiving is a continuous process. It’s not something that gets completed at a particular stage in your life. By the same token, you can’t say that you are ever able to leave the past behind.” These issues of trauma, forgiveness, the past versus the present, remembering and forgetting are all integral questions confronting the main character of the novel, Susan Nel .

They are also questions we, as a nation, are currently confronted with, too.

“At this moment in our society,” Prof Van der Merwe said, “we have enough killers. We have a greater need now for caring nurturers.”

 

 

 

 

 

 

 

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