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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

UFS will award four honorary doctorates during Winter Graduation ceremonies
2016-06-29

Four honorary doctorates and two Chancellor’s medals will be awarded at the University of the Free State’s Winter Graduation ceremonies.

Max du Preez, Prof Joel Samoff (both Humanities), Trevor Manuel, and Dr Reuel Jethro Khoza (both Economic and Management Sciences) will receive honorary doctorates during the morning ceremony of 30 June 2016. Antony Osler and Marguerite van der Merwe (née Osler) will receive Chancellor’s medals at the same ceremony. Prof Samoff, from Stanford University in the USA, will also be the guest speaker during the afternoon ceremony on 29 June 2016.

A total of 482 master’s and doctoral degrees

Description: 2016 06 20 Grad Pre Tags: 2016 06 20 Grad Pre
The University of the Free State will award

482 postgraduate qualifications at the
Winter
Graduation ceremonies.
Photo: Johan Roux

The Winter Graduation ceremonies will take place in the Callie Human Centre of the Bloemfontein Campus on 29 and 30 June 2016. On 29 June 2016, diplomas will be awarded in the School of Financial Planning Law, as well as diplomas and certificates for educational qualifications on the South Campus. On 30 June 2016, 53 doctorates and 429 master’s degrees will be awarded in the seven faculties.

Most of the doctorates (16) will be awarded in the Faculty of the Humanities, while most of the master’s degrees (204) will be awarded in the Faculty of Natural and Agricultural Sciences.

Date: 29 June 2016
Time:
09:00: Diplomas: School of Financial Planning Law
14:30: Diplomas and certificates: Educational qualifications of the South Campus
Venue: Callie Human Centre, Bloemfontein Campus

Date: 30 June 2016
Time:
09:00: Master’s and doctoral degrees: All faculties, except Natural and Agricultural Sciences
14:30: Master’s and doctoral degrees: Faculty of Natural and Agricultural Sciences
Venue: Callie Human Centre, Bloemfontein Campus

 

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