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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Graduates should use knowledge to ‘re-dream society’
2016-09-19

Description: Spring Graduation 2017 Tags: Spring Graduation 2017

Dr Molapo Qhobela, CEO of the National Research
Foundation was the guest speaker at the
2016 Spring Graduation ceremonies on the
UFS Bloemfontein Campus.
Photo: Johan Roux

“The knowledge you receive, the skills and tools you have acquired, whether they are tools of time management, tenacity or brilliance, are what we as this emerging new society need to re-dream for the type of society we would like see in this country.”

These were the inspiring words of guest speaker Dr Molapo Qhobela to graduates of the University of the Free State (UFS) at the Spring Graduation ceremonies on 15 September 2016 in the Callie Human Centre on the Bloemfontein Campus. Dr Qhobela is the Chief Executive Officer of the National Research Foundation.

A total of 442 degrees, diplomas and certificates were conferred on graduates from six UFS faculties, namely the Faculties of Law, Humanities, Education, Health Sciences, Economic and Management Sciences and Natural and Agricultural Sciences.

Joyous atmosphere befitting a spring ceremony

The spirit at the spring ceremonies was truly inspiring, joyous and heart-warming. The jubilation from the audience as the procession entered the hall demonstrated the exhilaration of graduates and their families. The sense of accomplishment and pride reverberated as the graduates walked across the stage.

Graduates’ hard work and dedication applauded

 “You endured what you had to
endure and you enjoyed what
had to be enjoyed.”

“You have worked incredibly hard and the privilege to walk across the red carpet only goes to those who were prepared to do the work,” Dr Khotso Mokhele, Chancellor of the UFS said.

He applauded graduates for the many hours and sacrifices they had to endure, saying: “You endured what you had to endure and you enjoyed what had to be enjoyed.” Dr Mokhele also mentioned the amazing Gold medal win at the 2016 Olympic Games in Rio de Janeiro of UFS star athlete, Wayde van Niekerk.

Distinctions awarded by the UFS.

 

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