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26 April 2023 | Story Leonie Bolleurs | Photo Supplied
“Seeing an African child succeed was always my motivation to work hard and strive for success,” says Masabata Chabeli, founder of NDSH, a newly established coding and robotics skills development programme.

Masabata Chabeli’s journey from teacher to tech entrepreneur led her to establish New Dawn Skills Hub (NDSH), which focuses on developing skills in coding and robotics, building a new generation of artificial intelligence (AI) and fourth industrial revolution (4IR) experts. 

Chabeli is a former UFS lecturer and a graduate of the EBL Institute of Business and Technology, which partners with the UFS Business School on community development, entrepreneurship development, and digital skills development programmes that benefit not only the youth but South Africans at large. 

Through NDSH she aims to bridge the gap between education and industry to from an early age equip pre-schoolers and learners with the skills necessary for success in today’s rapidly evolving technological landscape. 

She believes that when it comes to inventing new things not much has been done to encourage learners to be creative and innovative, especially at school level. “We have a long way to go,” she says.

Even though NDSH is still at an early stage of its development as a coding and robotics skills development service provider, the company already offers a range of programmes, from early childhood development (ECD) programmes for ages six months to Grade R, to a tutoring programme covering mathematics, science and technology.

Discovering her passion

Although she had always been a tech enthusiast, Chabeli never imagined pursuing a career in technology, let alone starting a business. “Teaching has always been my first passion,” she says. “But after more than a decade of teaching, I realised I wasn’t fulfilled. I wanted more, but I didn't know what that was.”

It wasn’t until 2017, when she was one of 45 lecturers from around the country selected to spend a month in China learning about 4IR technologies, including courses on coding and robotics, 3D-printing applications, and intelligent manufacturing, that Chabeli’s interest in tech was piqued. Two years later, she resigned from her position as a lecturer at the University of Free State to start her own tech business – and she hasn't looked back since.

Walking the road with Chabeli was Lesala Khetheng, Business Manager representing the EBL Institute of Business and Technology. Chabeli completed EBL’s Entrepreneurship and Business Literacy Programme and the Women in Digital Business Challenge.

I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas. – Masabata Chabeli
Overcoming the obstacles 

The journey towards achieving one’s dreams is often riddled with obstacles. “As a teacher with no prior business experience, I was ill-prepared for the day-to-day operations of running a business, and I neglected that aspect. However, I was fortunate enough to participate in the Entrepreneur Business Literacy (EBL) Institute mentorship programme in 2021-2022, which taught me about critical business components such as marketing, business management, cashflow, sales, and more.

“Having to prove that ‘I can’ as a black woman in technical fields has also been one of the challenges that I had to overcome. I have had to go above and beyond and work 10 times harder than my male counterparts to prove that I am just as capable,” she remarks.

Often being the only woman in the local industry made her doubt herself and feel like she didn’t belong. She says it was challenging because sometimes she found herself trying to talk, walk, and act like her male counterparts just to fit in. However, staying true to herself, being authentic, and having confidence in her abilities has helped her.

Greatest accomplishments

She says one of her greatest accomplishments thus far was taking a leap of faith by resigning and starting her own tech business. “The business was officially registered in February 2020, shortly before we were affected by the COVID-19 pandemic. Despite the challenges, the business has been growing steadily, starting with only two children, and now serving over 50 across all our programmes.”

Another highlight for her was being selected as one of the Top 10 MTN SA Foundation Women in ICT Challenge female entrepreneurs. 

While she talks proudly about these successes, Chabeli is of the opinion that starting your own business is not for the faint-hearted. “It requires a lot of patience, hard work, and passion. You must prepare yourself for long hours and sacrificing time with family and friends. Discipline is also an important aspect when running your own business."

Women in the inventing space

“I strongly encourage women who want to enter the innovation space to do so, because there is a great need. We must raise a next generation of innovators, who can solve their own problems through innovative ideas,” she says.

Chabeli elaborates, “Seeing an African child succeed was always my motivation to work hard and strive for success, especially in the areas of literacy, numeracy, and digital skills, which are all valuable competencies for inventing new things. It inspired me to lend a helping hand in bridging the skills gap that our country is facing.”

News Archive

Ferial Haffajee among graduates at Summer Graduation
2016-12-02

Description: Summer graduation Tags: Summer graduation 

A total of 124 master’s, 37 doctoral degrees, and
464 undergraduate degrees are conferred on students from
all seven faculties during the Summer Graduations.
Photo: Johan Roux

Graduation is a time to celebrate and to reap the fruits of hard work. The journalist Ferial Haffajee (Humanities) will be among the 124 master’s and 37 doctoral students receiving their qualifications in all seven faculties at the Summer Graduation of the University of the Free State (UFS). At the ceremonies on 8 December 2016 in the Callie Human Centre on the Bloemfontein Campus, the university will also confer 264 Education qualifications to students from its South Campus, as well as 200 undergraduate degrees in the Faculty of Health Sciences.

Haffajee joins likes of Tutu and others

Haffajee, a renowned newspaper editor whose expertise has made her one of the most prominent journalists in South Africa, will receive an honorary doctorate at the morning ceremony. Until recently she was the editor-in-chief of City Press newspaper. She joins the likes of Desmond Tutu, and others who have received honorary doctorates at the UFS.

Earlier this year, four distinguished individuals also received honorary doctorates from the university. They were Max du Preez, Trevor Manuel, Prof Joel Samoff, and Dr Reuel Jethro Khoza. The Summer Graduation once again promises to deliver the cream of academic excellence.

Dr Rakometsi to address UFS graduates

The guest speaker at both ceremonies is Dr Mafu Rakometsi, Chief Executive Officer of Umalusi. Dr Rakometsi also serves on the board of the Council of Higher Education. He is deeply committed to see the South African education system function at an optimum level in order to give all children equal educational opportunities.

Master’s and Doctoral degrees: All faculties

Date: 8 December 2016
Place: Callie Human Centre, Bloemfontein Campus
Time: 09:00

Education qualifications – South Campus, as well as undergraduate degrees in the Faculty of Health Sciences
Date: 8 December 2016
Place: Callie Human Centre, Bloemfontein Campus
Time: 14:30

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