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20 April 2023 | Story NONSINDISO QWABE | Photo SONIA SMALL
A jubilant gradaute

Few moments in a student’s life are as memorable as graduation day. Graduates on the Qwaqwa Campus soaked in their moment and revelled in their accomplishments during the two-day ceremonies on 14 and 15 April 2023.

Graduations on the Qwaqwa Campus are known for their unique traditional flair, and during the two-day ceremonies, the excited graduates did not disappoint. 

One thousand seven hundred and eighty-eight qualifications were awarded during the two-day ceremonies. As they walked across the stage to receive their qualifications, graduates ululated, chanted, and whipped out various traditional and modern dancing styles to celebrate their degrees. 

Graduates reminded to leave a lasting legacy

Joining the excited graduates was Prof Adipala Ekwamu, a trailblazer in the field of agriculture who was awarded an honorary doctorate on 14 April 2023 during the Natural and Agricultural Sciences graduation ceremony on our Qwaqwa Campus, and Kopung Ralikontsane, the Director General of the Department of Cooperative Governance and Traditional Affairs in the Free State, who was a guest speaker at the Faculty of Education ceremonies on Saturday 15 April 2023.

Addressing graduates during his acceptance speech, Prof Ekwamu challenged his ‘fellow graduands’ to be drivers of change in their respective industries.

“I was very impressed by the quality of the students and graduates that this university has trained. May I remind everyone that universities have always been the drivers of development and reform? Elsewhere, and in Africa too, they have contributed to the political discourse and catalysing the rate of economic development. I appeal and call upon all universities to remain the powerful drivers of innovation and environmental protection, poverty reduction, and inclusivity in all their undertakings.”

Likewise, Ralikontsane encouraged students to get involved in building the nation beyond its current limitations. Having trained as a teacher, Ralikontsane spoke about a teacher's lasting legacy as he shared his teacher reflections and gave a congratulatory speech to the graduates.

“You now have the responsibility to help our collective endeavours as a nation to improve our education, training, and innovation. I wish you to rise above the prevailing limitations of our time, insidious poverty and underdevelopment inflicted on our people, as underpinned by the principles of Batho Pele.”

The UFS wishes to congratulate our new graduates who received qualifications in ceremonies on the Qwaqwa Campus. We would like to say – Thank you for allowing us the honour to recognise your contribution to our society. 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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