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20 April 2023 | Story NONSINDISO QWABE | Photo SONIA SMALL
A jubilant gradaute

Few moments in a student’s life are as memorable as graduation day. Graduates on the Qwaqwa Campus soaked in their moment and revelled in their accomplishments during the two-day ceremonies on 14 and 15 April 2023.

Graduations on the Qwaqwa Campus are known for their unique traditional flair, and during the two-day ceremonies, the excited graduates did not disappoint. 

One thousand seven hundred and eighty-eight qualifications were awarded during the two-day ceremonies. As they walked across the stage to receive their qualifications, graduates ululated, chanted, and whipped out various traditional and modern dancing styles to celebrate their degrees. 

Graduates reminded to leave a lasting legacy

Joining the excited graduates was Prof Adipala Ekwamu, a trailblazer in the field of agriculture who was awarded an honorary doctorate on 14 April 2023 during the Natural and Agricultural Sciences graduation ceremony on our Qwaqwa Campus, and Kopung Ralikontsane, the Director General of the Department of Cooperative Governance and Traditional Affairs in the Free State, who was a guest speaker at the Faculty of Education ceremonies on Saturday 15 April 2023.

Addressing graduates during his acceptance speech, Prof Ekwamu challenged his ‘fellow graduands’ to be drivers of change in their respective industries.

“I was very impressed by the quality of the students and graduates that this university has trained. May I remind everyone that universities have always been the drivers of development and reform? Elsewhere, and in Africa too, they have contributed to the political discourse and catalysing the rate of economic development. I appeal and call upon all universities to remain the powerful drivers of innovation and environmental protection, poverty reduction, and inclusivity in all their undertakings.”

Likewise, Ralikontsane encouraged students to get involved in building the nation beyond its current limitations. Having trained as a teacher, Ralikontsane spoke about a teacher's lasting legacy as he shared his teacher reflections and gave a congratulatory speech to the graduates.

“You now have the responsibility to help our collective endeavours as a nation to improve our education, training, and innovation. I wish you to rise above the prevailing limitations of our time, insidious poverty and underdevelopment inflicted on our people, as underpinned by the principles of Batho Pele.”

The UFS wishes to congratulate our new graduates who received qualifications in ceremonies on the Qwaqwa Campus. We would like to say – Thank you for allowing us the honour to recognise your contribution to our society. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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