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20 April 2023 | Story NONSINDISO QWABE | Photo SONIA SMALL
A jubilant gradaute

Few moments in a student’s life are as memorable as graduation day. Graduates on the Qwaqwa Campus soaked in their moment and revelled in their accomplishments during the two-day ceremonies on 14 and 15 April 2023.

Graduations on the Qwaqwa Campus are known for their unique traditional flair, and during the two-day ceremonies, the excited graduates did not disappoint. 

One thousand seven hundred and eighty-eight qualifications were awarded during the two-day ceremonies. As they walked across the stage to receive their qualifications, graduates ululated, chanted, and whipped out various traditional and modern dancing styles to celebrate their degrees. 

Graduates reminded to leave a lasting legacy

Joining the excited graduates was Prof Adipala Ekwamu, a trailblazer in the field of agriculture who was awarded an honorary doctorate on 14 April 2023 during the Natural and Agricultural Sciences graduation ceremony on our Qwaqwa Campus, and Kopung Ralikontsane, the Director General of the Department of Cooperative Governance and Traditional Affairs in the Free State, who was a guest speaker at the Faculty of Education ceremonies on Saturday 15 April 2023.

Addressing graduates during his acceptance speech, Prof Ekwamu challenged his ‘fellow graduands’ to be drivers of change in their respective industries.

“I was very impressed by the quality of the students and graduates that this university has trained. May I remind everyone that universities have always been the drivers of development and reform? Elsewhere, and in Africa too, they have contributed to the political discourse and catalysing the rate of economic development. I appeal and call upon all universities to remain the powerful drivers of innovation and environmental protection, poverty reduction, and inclusivity in all their undertakings.”

Likewise, Ralikontsane encouraged students to get involved in building the nation beyond its current limitations. Having trained as a teacher, Ralikontsane spoke about a teacher's lasting legacy as he shared his teacher reflections and gave a congratulatory speech to the graduates.

“You now have the responsibility to help our collective endeavours as a nation to improve our education, training, and innovation. I wish you to rise above the prevailing limitations of our time, insidious poverty and underdevelopment inflicted on our people, as underpinned by the principles of Batho Pele.”

The UFS wishes to congratulate our new graduates who received qualifications in ceremonies on the Qwaqwa Campus. We would like to say – Thank you for allowing us the honour to recognise your contribution to our society. 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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