Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
20 April 2023 | Story NONSINDISO QWABE | Photo SONIA SMALL
A jubilant gradaute

Few moments in a student’s life are as memorable as graduation day. Graduates on the Qwaqwa Campus soaked in their moment and revelled in their accomplishments during the two-day ceremonies on 14 and 15 April 2023.

Graduations on the Qwaqwa Campus are known for their unique traditional flair, and during the two-day ceremonies, the excited graduates did not disappoint. 

One thousand seven hundred and eighty-eight qualifications were awarded during the two-day ceremonies. As they walked across the stage to receive their qualifications, graduates ululated, chanted, and whipped out various traditional and modern dancing styles to celebrate their degrees. 

Graduates reminded to leave a lasting legacy

Joining the excited graduates was Prof Adipala Ekwamu, a trailblazer in the field of agriculture who was awarded an honorary doctorate on 14 April 2023 during the Natural and Agricultural Sciences graduation ceremony on our Qwaqwa Campus, and Kopung Ralikontsane, the Director General of the Department of Cooperative Governance and Traditional Affairs in the Free State, who was a guest speaker at the Faculty of Education ceremonies on Saturday 15 April 2023.

Addressing graduates during his acceptance speech, Prof Ekwamu challenged his ‘fellow graduands’ to be drivers of change in their respective industries.

“I was very impressed by the quality of the students and graduates that this university has trained. May I remind everyone that universities have always been the drivers of development and reform? Elsewhere, and in Africa too, they have contributed to the political discourse and catalysing the rate of economic development. I appeal and call upon all universities to remain the powerful drivers of innovation and environmental protection, poverty reduction, and inclusivity in all their undertakings.”

Likewise, Ralikontsane encouraged students to get involved in building the nation beyond its current limitations. Having trained as a teacher, Ralikontsane spoke about a teacher's lasting legacy as he shared his teacher reflections and gave a congratulatory speech to the graduates.

“You now have the responsibility to help our collective endeavours as a nation to improve our education, training, and innovation. I wish you to rise above the prevailing limitations of our time, insidious poverty and underdevelopment inflicted on our people, as underpinned by the principles of Batho Pele.”

The UFS wishes to congratulate our new graduates who received qualifications in ceremonies on the Qwaqwa Campus. We would like to say – Thank you for allowing us the honour to recognise your contribution to our society. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept