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06 April 2023 | Story Kekeletso Takang | Photo Quinter Onyango
UFS Academic tutors
UFS academic trainees thrilled at passing the January 2023 ITC exam.

An important milestone in the journey to becoming a chartered accountant in South Africa begins with passing the Initial Test of Competence (ITC) examination of the South African Institute of Chartered Accountants (SAICA). The examination is written after obtaining an accredited postgraduate qualification in accountancy. This milestone was reached by virtually all (98%) BAccHons/PGDip (Chartered Accountancy) graduates from the class of 2022 at the University of the Free State (UFS). Results announced by SAICA on 31 March 2023 further indicate that UFS graduates obtained an overall pass rate of 93%, exceeding the national pass rate of 75%. 

“These results confirm the ‘quality’ and ‘excellence’ of the Chartered Accountancy academic programme offered by the UFS and attest to the effectiveness of the learning and teaching approaches adopted by the School of Accountancy, and the commitment of the school’s staff to their students’ success,” said Prof Frans Prinsloo, Director of the School of Accountancy.

Voices of the future

Bakang Moraladi, an academic trainee in the School of Accountancy who took and passed the January 2023 ITC exam, believes the open-door policy followed by the academic staff made it possible for him to establish a support structure. “The staff in the UFS School of Accountancy really goes all out to ensure that what I regard as the toughest academic year (CTA/PGCA) goes smoothly. Despite very hectic schedules, staff in the School of Accountancy still find time to provide mentorship to students to ensure that they are equipped with the right knowledge and skills before sitting for the ITC. I had the privilege of having the Director of the School of Accountancy as a mentor. Although I had a mentor dedicated to me, the staff members in the School of Accountancy literally had their doors open to offer guidance whenever necessary,” he says.

Kyle Horak, a graduate of the class of 2022 and also an academic trainee in the School of Accountancy, attributes a big part of his success to the support provided by the academic staff. “I would not have been able to do it without the UFS. The support they provide is tremendous. At the beginning of the PGCA year, it feels as if the lecturers are ‘out to get you’ with all the submissions and the impossible tests, but as time goes on, you start to notice that there is method to the madness, and due to the work done by the lecturers, the ITC examination becomes manageable.” He passed the ITC exam with a final mark of more than 75%, making him part of a select group of only 65 candidates (from the more than 3 000 candidates who wrote the examination).
Other academic trainees employed by the School of Accountancy who passed this exam, are Courteney Crew, Phiwe Ndwebi, Somila Joka, Bokang Makatsa, Jubilee Mushonga, and Jeandre Strauss.

Integrated approach

The School of Accountancy attributes these results to a myriad of factors. For example, the school employs an award-winning learning and teaching approach that is student-centred, combining the efforts of academic and support staff to achieve student success. In addition, learner tracking and monitoring is facilitated through its Thuthuka and Intrabas units, in addition to peer-to-peer mentoring structures where students can learn from and support each other. While focus is placed on students’ academic performance, they are afforded a balanced approach that includes informal social events that assists in breaking down barriers between lecturers and students. 

One such student who benefited from this teaching approach is Ruwardo Wemmert, a UFS graduate who was placed fourth in the January 2023 ITC exams of the Institute of Chartered Accountants of Namibia (ICAN), where the two UFS graduates from the class of 2022 who wrote the ICAN ITC examination, passed. 

Journey to success

The ITC serves as the first of two SAICA qualifying examinations, assessing candidates’ technical competence acquired through the academic programme, by requiring the candidate to analyse and evaluate specific scenarios presented. 

“Success in the ITC means I am only one more professional exam away from being a CA(SA). Over and above the support provided by the School of Accountancy team, Thuthuka supported me in every dimension. Next up for me is successfully completing my 3 600 hours of practical training and then obtaining that four-letter designation: CA(SA).  I will be a change maker – I have a lot to give to society, and my goal is to be the ultimate difference maker.” These are the words of Somila Joka, one of the 2022 graduates and academic trainees in the School of Accountancy.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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