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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Armentum and Emily take honours in first combined SingOff attempt
2017-08-24

Description: SingOff Tags: McDonald's SingOff, Emily Hobhouse, Armentum, Villa Bravado, Harmony, Soetdoring, Vishuis 

Emily and Armentum were crowned as best combined group,
and were also the overall winners of the 2017 McDonald's
SingOff finals.  Photo: Johan Roux


A few months before the McDonald's SingOff finals, they almost didn’t have a group. But on 19 August 2017, Emily Hobhouse and Armentum were the big winners in the Kovsie Church.
In the second annual SingOff – with many new additions – combined serenade groups could take part for the first time. Emily and Armentum were crowned best combined group, and were the overall winners. Armentum followed up their 2016 performance when they won their first ever serenade competition as best male residence.
According to Tato Mpeteng, RC Arts and Culture of Armentum, the praise must go to Zoë Adonis. “She is a Music student and the RC Arts and Culture of Emily. She was our coach. She didn’t ask for any fee, and we put her under a lot of stress. She sacrificed a lot,” he says.

“We almost didn’t have a SingOff group two months ago, because we didn’t have participants.”
Villa Bravado was the best male residence and finished second overall, while Kagiso was second in the combined group category. Harmony took the honours as best female group, with Soetdoring the runners-up. Vishuis was the second-best male residence. 

Click here for a highlights video of the 2017 McDonald’s Bloemfontein SingOff Competition.
Click here to watch all the performances from this year’s SingOff Competition finals. 

SingOff 2017 results: 

Best social media campaign: Arista and Khayalami 
Best McDonald’s promo: Kagiso 
Best costume design: Harmony 
Best male soloist: Katlego (Villa Bravado) 
Best female soloist: Luthando (Emily Hobhouse) 
Most entertaining show: Villa Bravado 

Male 
Best prescribed song: Villa Bravado 
Best own composition: Vishuis 
Second place: Vishuis 
First place: Villa Bravado 

Female
Best prescribed song: Harmony 
Best own composition: Harmony 
Second place: Soetdoring 
First place: Harmony 

Combined groups
Best prescribed song: Emily and Armentum 
Best own composition: Emily and Armentum 
Second place: Kagiso 
First place: Emily and Armentum 

Overall 
Second place: Villa Bravado 
First place: Emily and Armentum

 

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