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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Photo manipulation in journalism: evil, crutch or lifebuoy?
2017-09-04

Description: Albe Grobbelaar Tags: Photo manipulation, Albe Grobbelaar, Albe, OJ Simpson, journalism, Department of Communication Science, Communication Science   

Albe Grobbelaar, veteran journalist and lecturer in the
Department of Communication Science at the UFS.
Photo: Rulanzen Martin


Since the 1800s the manipulation of photographs has been common practice, and who can forget the OJ Simpson Time magazine cover in 1994? Albe Grobbelaar, lecturer in the Department of Communication Science at the University of the Free State (UFS), asked in a special lecture on 18 August 2017 whether “Photo manipulation in Journalism” was an evil habit, a crutch or a lifebuoy.

“As a journalist I have always been interested in photography. And the principle of photo manipulation or tampering with photos, as we call it, is something that has interested me ever since,” Grobbelaar said. Photo manipulation is an area that has garnered many academic interest and is not a new trend but a practice that started in the 1830s when photos came into popular use. “It is not always done with ulterior motives, artists played with photographs to get unique effects.” Photo manipulation is not only to create fake news, but is sometimes used to convey novelty and create shock to news readers. 

Different viewpoints for different circumstances
He talked about the spectrum of viewpoints on photo manipulation. Some conservative journalism schools say photos should never be retouched while other feel it is fine to tamper with pictures. “What I tried to convey in the lecture was that one should consider different circumstances differently,” Grobbelaar said. As a journalist he believes that news photos should never be manipulated.

He mentioned the example of the mugshot of OJ Simpson that the Los Angeles Police Department released to the media. “Newsweek and Time both used the photo on their front pages, but Time deliberately darkened the picture so that OJ, a black man, would appear more sinister,” Grobbelaar said. It is, however, common practice in the fashion industry to retouch images that are used in fashion magazines. 

Use own judgment to validate photos
In the age of social media it has become easy to manipulate photos and which has been labelled fake news. “I would advise people to use their own judgment when validating the authenticity of photos,” Grobbelaar said. It is important to verify whether they are from a reliable news outlet.

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