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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Prof. Jonathan to take up office on 1 July 2009
2009-03-24

Our new Rector and Vice-Chancellor, Prof. Jonathan Jansen, has indicated that he will take up office on 1 July 2009.

Speaking here at the Main Campus in Bloemfontein today after discussions with members of Council, Prof. Jonathan said he was deeply humbled by the overwhelmingly positive reception he has received from all quarters on and off campus following the announcement of his appointment.

“I have received telephone calls, e-mails, SMSs and messages from people who have nothing but support and seemingly lots of advice for me, which has humbled me tremendously. I am truly grateful for the trust shown in me by so many people I have not even met.

“This generosity and warmth is something that has reinforced my view that the University of the Free State is indeed a very special place for so many people and a place that I am honoured to serve as Rector and Vice-Chancellor.”

Prof. Jonathan said he would dedicate his first few months in office to a listening campaign to learn about the issues and concerns that are on people’s minds as well as the initiatives and developments at our university that make them proud of our institution.

“This is an important step because I don’t want to come across as some know-it-all who can come here and tell people this is what they should do. It is also an important step to get people talking and united about a common vision for the academic institution that the UFS is. It will have to be about the twin imperatives of racial reconciliation and academic excellence.

“In this process of listening and learning no-one will be excluded. I will talk to people on campus and off campus, including academic staff, support staff, the Qwaqwa Campus, students, parents, alumni, local business, the religious community, and our sport persons.

“I must also add that I have now bought my Cheetah and Bloemfontein Celtic jerseys, difficult as it was for me.”

Media Release
Issued by: Anton Fisher
Director: Strategic Communication
Tel: 051 401 2749
Cell: 072 207 8334
E-mail: fishera.stg@ufs.ac.za  

 

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