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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

Inaugural lecture focuses on intercultural communication
2005-03-15

Prof Johann de Wet, chairperson of the University of the Free State’s (UFS) Department of Communication and Information Studies, will deliver his inaugural lecture on Wednesday 16 March 2005 at 19:00 in the CR Swart Auditorium on campus.

The topic of the presentation is Meeting on the “narrow ridge” in intercultural communication.

Prof de Wet obtained the BA degree in 1977 at from the University of Cape Town, in 1982 an honors degree cum laude in Journalism from the University of  Stellenbosch, in 1985 an MA degree from the University of South Africa (UNISA) and in 1987 the D Litt Et Phil, also from UNISA.

His earlier professional life included being a diplomat stationed in Washington DC, and a SABC journalist.

Prof de Wet’s first stint in the academe was at UNISA (1983-1993) and the UFS (1993-1995).  He was an associate professor at both institutions.  Before returning to the UFS in 2001, Prof de Wet was director of communication in the public service, ministerial spokesperson at national and provincial levels, contributing editor of the Cape Argus, and communication consultant for various public and private sector institutions.

In his academic career of 16 years, Prof de Wet has authored/edited 12 scholarly books.  His other research outputs include some 20 accredited articles and scientific papers (national and international) respectively.  Much of his research has focused on persuasive and political communication, journalism and general communication theory. 

He is the founding and current editor of Communitas, a nationally-accredited academic journal on community communication and information impact.  He was appointed professor and chairperson of the Department of Communication and Information Studies at the UFS in January 2004.

MEDIA RELEASE
Issued by: Lacea Loader
Media Representative
Tel:  (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
15 March 2005

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