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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

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Students help to get the economy back to the rural areas
2009-08-14

 
At the launch of Sanlam’s Creativity for Progress Competition for the Ekn 324 group were, from the left: P.J. Bothma, Mr Frank Louw, National Sponsorship Manager of Sanlam, Dr Karen Thomas, lecturer in Economic Policy at the Department of Economics, Kaylee Wells and Eugene Maseme.
Photo: Lacea Loader


Third-year students in the subject Economic Policy Analysis at the UFS are hard at work to think of ideas on how knowledge and expertise can be taken back to the rural areas of South Africa. This is the theme of Sanlam’s national competition for universities called Creativity for Progress with a total prize money of R900 000. This year's topic is "Rural areas are failing to retain and attract skilled people and graduates, resulting in economic stagnation. How would you remedy this?"

The group of 162 students, which is divided into groups of six, must compile a project that is academically grounded, practical and implementable. They must also approach the project from a community service learning perspective and it counts a quarter of their semester mark. To encourage the students, Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences, has sponsored some prizes for which the groups must compete. Teams of between four and six members will first compete at intra-varsity level to determine a varsity winner. The national panel members will then adjudicate the varsity winners, and invite the semi finalists to the finals. Teams will be assessed on their business proposals as well as the presentation of these proposals to a panel of judges. Last year the group from the UFS ended second in the final round of the competition.

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