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01 August 2023 | Story Kekeletso Takang | Photo Supplied
Business Acumen 2023
Students engaged experts on the accountancy profession at the recent Business Acumen Day hosted by the UFS School of Accountancy.

The University of the Free State (UFS) School of Accountancy held its second Business Acumen Day on Wednesday 19 July 2023 in the Callie Human Centre on its Bloemfontein Campus.

The morning saw approximately 650 students fill the centre, eager to listen to the accountancy experts who attended.   

“Central to the success of an accountant are values that guide one’s professional behaviour. Values of patience, respect for oneself and others, ethical behaviour, and having the right mindset,” Conrad de Wee, Chairman of the South African Institute of Chartered Accountants (SAICA) Central Region Council and Senior Manager at auditing firm Mazars, told the attendees. De Wee also shared the story of Dion Shango and his journey towards becoming the first black executive to be appointed CEO of PwC Southern Africa, at age 39.

Patricia Stock, audit partner and CEO of auditing firm MGI RAS and former SAICA board member, said she lives by the motto “Grow as I grow” and believes that, “The place you come from does not make you; it’s the choices you make that make you.” Stock described attending the event as a “privilege” and encouraged students by sharing her own journey. “You have given us an ear. You have given us the power to speak over your lives. We are here to plant a seed, sharing nuggets of wisdom… Do away with limiting beliefs and rather embrace diversity. The workplace needs diverse professionals who bring diverse ideas.”

Professor Bernard Agulhas, former CEO of the Independent Regulatory Board for Auditors and currently Adjunct Professor of Auditing at the UFS, said that auditors are in the right place to shine a light on irregularities, and if they don’t, one questions if they are complicit. He also discussed the required behavioural competencies of accountancy professionals and auditors. “We should go back to the basics. I would like to tell you about those basics. Focus on the principles that guide auditors when you go into the profession… Accounting professionals should be professional, independent, accountable, courageous, serve the public, and maintain trust.” 

Prof Agulhas urged students to uphold these principles at every step of their career journey. 

Rob Rose, Financial Mail Editor and author of Steinheist, alluded to the financial scandals of the past decade. Rose, who has written about governance and the grey area that exists between what companies say and what they do, contributed to exposing, among others, the Steinhoff scandal. “With Steinhoff, the red flags were there. There were tons of red flags all along. Why did the board of directors, partners, and investors miss them?” When asked by a student if there was a link between the past decade and the former governance of South Africa, Rose responded, “Yes, there definitely is a link. During that governance, there was a culture of permissibility. Plenty of grey area. There was an ethical slippery slope that didn’t hold individuals accountable.”

Prof Frans Prinsloo, Director of the UFS School of Accountancy, noted that the Business Acumen Day had addressed important professional values, attitudes, and skills that aspiring accountancy professionals need to be effective in the workplace. He also encouraged students to learn from the mistakes of the past, not to repeat them once they enter the profession, and thanked sponsor Standard Bank for investing in future leaders and helping to ensure the event’s success.  

News Archive

SRC outlines direction for students at the UFS
2009-09-29

This week, the Student Representative Councils (SRC) of the Main and Qwaqwa Campuses of the University of the Free State (UFS) announced the direction that the student community would follow during their term of office.

Following various difficult situations in the process to diversify the student body and to foster integration among students during the last term of office, the student leaders firstly engaged on prevailing stereotypes among students.

They considered shared values that would assist the student community in building a united spirit and healthy student life on the campuses.

The SRC reached consensus that all students should strive to realise and inspire the following values in student life:

  • Excellence
  • Innovation
  • Respect
  • Counter-cultural leadership
  • Equality

This year the SRC will focus the attention of the university as a whole, but specifically that of the student body on:

  • Growing international competitiveness
  • Promoting continuously meaningful leadership
  • Rolling out broad-based leadership development of all students
  • Social integration of all and diverse groups
  • Developing academic programmes with a broader perspective

The SRC wishes to contribute in building an institution where students grow to maturity through meaningful leadership and total student development.

They seek an environment where students are continuously intellectually stimulated through research-based activities and where student skills development is maximised by evolving a common curriculum.

The student leaders furthermore resolved that they want graduates of the university to differentiate themselves by their distinctive leadership ability

They expect that the university community will exhibit a human-centred focus on reconciliation and on the transformation and integration of diverse groups and that all stakeholder groups will receive equitable opportunities.

In the final instance they envisage that the university will continue to grow as an institution that is respected and internationally recognised.

Media Release
Issued by: Lacea Loader
Deputy Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
25 September 2009

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